Overview      
Partners
Disruption of a $5 Billion Firewall Market

Internet traffic – including business applications, personal applications, SSL applications, port-hopping applications, web surfing, plus the many threats associated with all this – now accounts for the majority of traffic traversing enterprise networks.  Unfortunately, traditional “port blocking” firewalls can only classify traffic based only on ports and protocols – not on applications. As a result, they are a completely ineffective security solution to manage the risks and rewards of today’s Internet applications across the enterprise. 

And that sets the stage for a significant disruption in a $5 billion global market.

Palo Alto Networks has re-invented the enterprise network firewall, bringing a broad set of powerful innovations to a market that has largely been ignored by other vendors for the past 15 years.  Our family of award-winning firewalls provides unprecedented visibility and control of applications and content – by user, not just IP address – at up to 10Gbps with no performance degradation.  It’s not surprising that hundreds of enterprise IT organizations around the world have already replaced their old port-blocking firewalls with next generation firewalls from Palo Alto Networks. 

Listen to what one of our European distributors has to say about working with Palo Alto Networks.

A Rare Opportunity for Innovative Partners
The disruption of this $5 billion market is just beginning.  Which means you have the rare opportunity to help drive this transformation through the technology adoption lifecycle, gaining the significant financial rewards of market disruption.  Yes, the revenue opportunity is there, but there are other reasons to work with Palo Alto Networks:

  • Channel Focus - Palo Alto Networks solutions are delivered 100% through a worldwide network of dedicated, value-added channel partners who are embracing these innovations and enjoying significant success and profits.  There still remain untapped opportunities for a limited number of collaborative partners in several sales territories. 
  • Sales & Technical Training - We offer comprehensive Sales and SE training for your entire team, enabling you to accelerate your technical and business sales activities, without having to be dependent on other resources.
  • Services Revenue - You can emphasize the “V” in your value-added business model by using our firewalls as part of a pre-sales, fee-based service that gives your customers unprecedented insight into applications and user behavior on their networks.
  • Ongoing Support - We’ll give you access to the Partner Resource Center, loaded with sales and marketing tools.  And we’ll offer corporate marketing programs that can be easily adapted for your unique market requirements.  Your success is our success.

We Want Partners – Not Resellers

In the spirit of full disclosure, we must tell you that is probably not a good opportunity for many network and security resellers.  We’re not looking for resellers that simply want to expand their line card, or add an alternative solution if their customers don’t want an old port-blocking firewall. And we’re certainly not a good fit for resellers that see nothing wrong with the port-blocking firewalls other vendors are offering.

On the contrary, our most successful channel partners all seem to share three important traits, regardless of their company size:

  • Smart – They understand that it’s time to fix the firewall, and they’ve invested the time and people to ensure they are properly trained and equipped for growth and success.
  • Passionate – They’re care about building long term relationships with their customers, and they get excited about offering customers the first firewall innovation in 15 years.
  • Driven – They’re fearless about becoming a disruptive force themselves, relentlessly building new relationships, creating new opportunities, and generating new business.
These are the traits we want and expect from each and every channel partner we work with. If you fit this profile and want to be a part of the $5 billion firewall market disruption that’s just beginning, then let’s get started!