Internet traffic – including business applications, personal applications, SSL applications, port-hopping applications, web surfing, plus the many threats associated with all this – now accounts for the majority of traffic traversing enterprise networks. Unfortunately, traditional “port blocking” firewalls can only classify traffic based only on ports and protocols – not on applications. As a result, they are a completely ineffective security solution to manage the risks and rewards of today’s Internet applications across the enterprise.
And that sets the stage for a significant disruption in a $5 billion global market.
Palo Alto Networks has re-invented the enterprise network firewall, bringing a broad set of powerful innovations to a market that has largely been ignored by other vendors for the past 15 years. Our family of award-winning firewalls provides unprecedented visibility and control of applications and content – by user, not just IP address – at up to 10Gbps with no performance degradation. It’s not surprising that hundreds of enterprise IT organizations around the world have already replaced their old port-blocking firewalls with next generation firewalls from Palo Alto Networks.
Listen to what one of our European distributors has to say about working with Palo Alto Networks.
A Rare Opportunity for Innovative Partners The disruption of this $5 billion market is just beginning. Which means you have the rare opportunity to help drive this transformation through the technology adoption lifecycle, gaining the significant financial rewards of market disruption. Yes, the revenue opportunity is there, but there are other reasons to work with Palo Alto Networks:
In the spirit of full disclosure, we must tell you that is probably not a good opportunity for many network and security resellers. We’re not looking for resellers that simply want to expand their line card, or add an alternative solution if their customers don’t want an old port-blocking firewall. And we’re certainly not a good fit for resellers that see nothing wrong with the port-blocking firewalls other vendors are offering.
On the contrary, our most successful channel partners all seem to share three important traits, regardless of their company size: