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* Ignite 2015: It's Time Fo...

# Ignite 2015: It's Time For a Fresh Look at Prevention

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By [Chad Berndtson](https://www.paloaltonetworks.com/blog/author/cberndston/?ts=markdown "Posts by Chad Berndtson")  
Mar 31, 2015  
3 minutes  
[Cybersecurity](https://www.paloaltonetworks.com/blog/category/cybersecurity-2/?ts=markdown)  
[Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown)  
[Events](https://www.paloaltonetworks.com/blog/category/events/?ts=markdown)  
[Ignite](https://www.paloaltonetworks.com/blog/category/ignite/?ts=markdown)  
[Mobility](https://www.paloaltonetworks.com/blog/category/mobility/?ts=markdown)  
[Threat Prevention](https://www.paloaltonetworks.com/blog/category/threat-prevention-2/?ts=markdown)  
[AirWatch](https://www.paloaltonetworks.com/blog/tag/airwatch/?ts=markdown)  
[AutoFocus](https://www.paloaltonetworks.com/blog/tag/autofocus/?ts=markdown)  
[cybersecurity canon](https://www.paloaltonetworks.com/blog/tag/cybersecurity-canon/?ts=markdown)  
[endpoint](https://www.paloaltonetworks.com/blog/tag/endpoint/?ts=markdown)  
[Ignite 2015](https://www.paloaltonetworks.com/blog/tag/ignite-2015/?ts=markdown)  
[Mobility](https://www.paloaltonetworks.com/blog/tag/mobility/?ts=markdown)  
[Traps](https://www.paloaltonetworks.com/blog/tag/traps/?ts=markdown)  
[Traps 3.2](https://www.paloaltonetworks.com/blog/tag/traps-3-2/?ts=markdown)  
[VMware](https://www.paloaltonetworks.com/blog/tag/vmware/?ts=markdown)

Thanks for following along during an action-packed opening day at Ignite 2015!

Today's kickoff general session featured members of our executive team discussing the importance of an enterprise security platform and many of the ways we're expanding and enhancing what Palo Alto Networks can offer. Watch below to hear from our executives and Ignite attendees about today's announcements and what they mean for our partners and customers:

Advanced threats are prevalent, growing in volume and sophistication. And cyber criminals have easier, cheaper access to the tools of the cyber crime trade. That means legacy security technologies can no longer keep up, and that organizations need to think beyond detection and remediation to a security posture focused on prevention.

"We need to increase the cost of an attack to the point where an attack can only be successful once," said Mark McLaughlin, Palo Alto Networks President and CEO. "It is impossible to keep up with the threat if the only answer is to clean up after the fact."

Here's a look at today's announcements:

* [AutoFocus](https://www.paloaltonetworks.com/company/press/2015/palo-alto-networks-unveils-autofocus-cyber-threat-intelligence-service.html): Actionable Cyber Threat Intelligence Like You've Never Seen Before
* Palo Alto Networks-[AirWatch Integration](https://www.paloaltonetworks.com/company/press/2015/palo-alto-networks-and-vmware-expand-strategic-partnership-to-address-mobile-security-needs.html): A Breakthrough in Mobile Security
* [Traps 3.2](https://www.paloaltonetworks.com/blog/2015/03/announcing-traps-3-2-release/)Has Officially Launched
* Announcing This Year's [Cybersecurity Canon](https://www.paloaltonetworks.com/company/press/2015/2015-cybersecurity-canon-award-winners-inducted-at-ignite-2015.html) Honorees

There's much more to come as we head into the final day of Ignite. Watch this space and keep track of our social channels for real-time updates and scenes from the session rooms and exhibit halls. We will also continue to add to our official Ignite 2015 Facebook gallery, which you can view [here](https://www.facebook.com/media/set/?set=a.10152788229607711.1073741858.89662002710&type=1). And if you haven't had a chance, check out our official [contests](https://www.paloaltonetworks.com/blog/2015/03/announcing-our-throwback-gear-contest-at-ignite-2015/) and get in the game!

Below are more scenes and social discussion from the scene here in Las Vegas, including Mark McLaughlin, Palo Alto Networks founder and CTO Nir Zuk, and Palo Alto Networks CSO Rick Howard, who presented Cybesecurity Canon honors to Brian Krebs, Kim Zetter and Rich Baich.

[](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_03.jpg)  
[![day2-sneaks\_03](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_03-500x333.jpg)](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_03.jpg)

[](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_05.jpg)  
[![day2-sneaks\_05](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_05-500x333.jpg)](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_05.jpg)

[](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_07.jpg)  
[![day2-sneaks\_07](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_07-500x333.jpg)](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_07.jpg)

[](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_08.jpg)  
[![day2-sneaks\_08](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_08-500x333.jpg)](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_08.jpg)

[](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_24.jpg)  
[![day2-sneaks\_24](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_24-500x333.jpg)](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_24.jpg)

[](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_35.jpg)  
[![day2-sneaks\_35](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_35-500x333.jpg)](https://www.paloaltonetworks.com/blog/wp-content/uploads/2015/03/day2-sneaks_35.jpg)

> Palo Alto's Autofocus Intelligence Sharing initiative looks amazing, can't wait until Apr 19th [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) [#Unit42](https://twitter.com/hashtag/Unit42?src=hash) [pic.twitter.com/NnKvVp3OFR](http://t.co/NnKvVp3OFR)
> 
> \--- Jibran Ilyas (@jibranilyas) [March 31, 2015](https://twitter.com/jibranilyas/status/582963275769479169)
> [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) introducing. ... autofocus threat intelligence service. New tool for malware analytics. Even including a open community.
> 
> \--- David Prieto (@DaPriMar) [March 31, 2015](https://twitter.com/DaPriMar/status/582962203474690048)
> [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) I lucked out taking Threat Intelligence session. Getting a dive into AutoFocus was extremely useful,
> 
> \--- Ben Granholm (@ThatEffenDude) [March 31, 2015](https://twitter.com/ThatEffenDude/status/583030679392260096)
> "Think about 'who are your adversaries, what are they going after, and how can we stop them?'" -Nir Zuk [@Ignite\_Conf](https://twitter.com/Ignite_Conf) [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) --- Fuel User Group (@FuelUserGroup) [March 31, 2015](https://twitter.com/FuelUserGroup/status/582952228807393281)
> "Criminals are lazy. If we force them to write brand new malware for each attack, we win." -Nir Zuk [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) --- Ignite (@Ignite\_Conf) [March 31, 2015](https://twitter.com/Ignite_Conf/status/582951225785618432)
> Getting in line to be a first user of AutoFocus. [#PilotTester](https://twitter.com/hashtag/PilotTester?src=hash) [#PaloAltoNetworks](https://twitter.com/hashtag/PaloAltoNetworks?src=hash) [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) --- Benjamin Carter (@BenC\_IT) [March 31, 2015](https://twitter.com/BenC_IT/status/583004140722241537)
> "Think about 'who are your adversaries, what are they going after, and how can we stop them?'" -Nir Zuk [@Ignite\_Conf](https://twitter.com/Ignite_Conf) [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) --- Fuel User Group (@FuelUserGroup) [March 31, 2015](https://twitter.com/FuelUserGroup/status/582952228807393281)

> [#igniteconf15](https://twitter.com/hashtag/igniteconf15?src=hash) opening session, going to be a good conference. [pic.twitter.com/uPaYcmF82o](http://t.co/uPaYcmF82o)
> 
> \--- Dylan Lloyd (@dylanlloyd) [March 31, 2015](https://twitter.com/dylanlloyd/status/582942357420556288)

*** ** * ** ***

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