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* Forrester Evaluated: How ...

# Forrester Evaluated: How Traps Reduces OpEx and Breach Prevention Costs

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By [Eila Shargh](https://www.paloaltonetworks.com/blog/author/eila-shargh/?ts=markdown "Posts by Eila Shargh")  
Dec 21, 2017  
2 minutes  
[Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown)  
[Advanced Endpoint Protection](https://www.paloaltonetworks.com/blog/tag/advanced-endpoint-protection/?ts=markdown)  
[endpoint security](https://www.paloaltonetworks.com/blog/tag/endpoint-security/?ts=markdown)  
[Forrester](https://www.paloaltonetworks.com/blog/tag/forrester/?ts=markdown)  
[third-party validation](https://www.paloaltonetworks.com/blog/tag/third-party-validation/?ts=markdown)

Organizations need to guard their endpoints against cyberattacks and threats such as ransomware. The traditional solution has been antivirus, a legacy approach that has proven to be inadequate at protecting systems against today's advanced threats, as well as a challenge to deploy and a source of system performance issues. Often times, cost and management of the solution are roadblocks to deploying more adequate solutions.

Palo Alto Networks commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study[\[1\]](#_ftn1){#\_ftnref1} to examine the ROI of deploying Traps. The results showed that Traps pays for itself within the first 16 months of a 3-year subscription. This was attributed to OpEx savings, as security teams spent less time trying to identify and isolate malware for analysis as a result of a reduction in malware incidents and false positives; and Breach Avoidance, as security teams spent less time and effort managing and mitigating breaches, and were able to avoid having to activate their organization's incident response team.

This TEI study isolates the quantifiable benefits of Traps as a single offering. But that's only the beginning of how Traps can perform as part of a full Next-Generation Security Platform, which includes such benefits as:

* System performance once Traps replaced existing antivirus software
* Integration with WildFire for cloud-based analysis and prevention of highly evasive zero-day exploits and malware
* Integration of the Traps ESM to Panorama for analysis and correlation of threat patterns from network and endpoint events

The ROI and ability to prevent even the most evasive threats leaves Traps as an optimal choice for those looking for endpoint protection that would increase their odds of winning against todays' advanced threats.

This TEI study suggests that the challenge customers have in justifying the new cost of a new endpoint protection product like Traps, versus the temptation to pay the seemingly lower cost of a renewal, isn't nearly as expensive when taking into consideration things such as management overhead, threat prevention, and much more.

**Learn More:**

* Read [The Total Economic Impact Of Palo Alto Networks Traps study](http://go.paloaltonetworks.com/endpointtei) from Forrester
* Watch [Proving the business value of Traps: Forrester webinar](http://go.paloaltonetworks.com/ForresterTEI113017)

![TEI Infographic](https://www.paloaltonetworks.com/blog/wp-content/uploads/2017/12/TEI-Infographic.png)

[\[1\]](#_ftnref1){#\_ftn1} *The Total Economic Impact™ of Palo Alto Networks Traps*, an October 2017 commissioned study conducted by Forrester Consulting on behalf of Palo Alto Networks

*** ** * ** ***

## Related Blogs

### [Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown)

[#### Introducing Traps for Android](https://www.paloaltonetworks.com/blog/2018/06/introducing-traps-android/)

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[#### Traps "Recommended" in NSS Labs Advanced Endpoint Protection Test](https://www.paloaltonetworks.com/blog/2018/04/traps-recommended-nss-labs-advanced-endpoint-protection-test/)

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[#### Announcing Traps 5.0: Cloud-Delivered Advanced Endpoint Protection](https://www.paloaltonetworks.com/blog/2018/03/traps-5-0/)

### [Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown)

[#### AV-TEST Validated: Traps Can Replace Legacy Antivirus](https://www.paloaltonetworks.com/blog/2017/08/av-test-validated-traps-can-replace-legacy-antivirus/)

### [Must-Read Articles](https://www.paloaltonetworks.com/blog/security-operations/category/must-read-articles/?ts=markdown), [News and Events](https://www.paloaltonetworks.com/blog/security-operations/category/news-and-events/?ts=markdown)

[#### Cortex XDR and 2021/2022 Forrester Wave Results](https://www.paloaltonetworks.com/blog/security-operations/cortex-xdr-and-2021-2022-forrester-wave-results/)

### [Endpoint](https://www.paloaltonetworks.com/blog/category/endpoint-2/?ts=markdown), [Products and Services](https://www.paloaltonetworks.com/blog/category/products-and-services/?ts=markdown), [Secure the Enterprise](https://www.paloaltonetworks.com/blog/category/secure-the-enterprise/?ts=markdown)

[#### Protecting Endpoints From Day One](https://www.paloaltonetworks.com/blog/2019/01/protecting-endpoints-day-one/)

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