Get to know # Hitendar Sethi Hiten Sethi is a Principal Product Marketing Manager for AI Security at Palo Alto Networks, leading the company's global marketing initiatives for AI cybersecurity. He shapes how enterprises understand and 'Secure AI by Design', unifying messaging across products such as Prisma AIRS, Prisma Browser and Precision AI. Previously, Hiten led AI product marketing at AWS, driving adoption of Amazon Q Transform for VMware. With deep expertise in cloud, security, and generative AI, he focuses on elevating Palo Alto Networks' leadership in protecting the AI era -- where innovation, trust, and security must coexist. *** ** * ** *** Blogs by Hitendar Sethi Sort By: Recent Recent Popular *** ** * ** *** [![Winning the AI Race Starts with the Right Security Platform](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/12/GettyImages-667738864-edit-2-scaled.jpg)](https://www.paloaltonetworks.com/blog/2025/12/winning-ai-race-starts-with-right-security-platform/) ## [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown) ### [Winning the AI Race Starts with the Right Security Platform](https://www.paloaltonetworks.com/blog/2025/12/winning-ai-race-starts-with-right-security-platform/) Accelerate your AI transformation safely. See why Palo Alto Networks' integrated AI Security Platform is essential to secure GenAI usage and development. Dec 09, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Lahary Ravuri](https://www.paloaltonetworks.com/blog/author/lahary-ravuri/?ts=markdown "Posts by Lahary Ravuri") *** ** * ** *** [![Tools and Technologies for Secure by Design AI Systems](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/12/AdobeStock_611849847_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/tools-and-technologies-for-secure-by-design-ai-systems/) ## [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [Tools and Technologies for Secure by Design AI Systems](https://www.paloaltonetworks.com/blog/network-security/tools-and-technologies-for-secure-by-design-ai-systems/) Learn about the specialized tools and technologies needed to effectively secure complex AI systems. Dec 09, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kay-clark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** [![Securing Agentic AI: Where MLSecOps Meets DevSecOps](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/12/AdobeStock_593236930_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/securing-agentic-ai-where-mlsecops-meets-devsecops/) ## [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [Securing Agentic AI: Where MLSecOps Meets DevSecOps](https://www.paloaltonetworks.com/blog/network-security/securing-agentic-ai-where-mlsecops-meets-devsecops/) Apply Secure by Design principles across both AI and traditional software domains to build robust, autonomous systems. Dec 02, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kay-clark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** [![Building Secure AI by Design: A Defense-in-Depth Approach](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/11/AdobeStock_576388241_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/building-secure-ai-by-design-a-defense-in-depth-approach/) ## [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [Building Secure AI by Design: A Defense-in-Depth Approach](https://www.paloaltonetworks.com/blog/network-security/building-secure-ai-by-design-a-defense-in-depth-approach/) Implement Secure by Design principles in AI development. Use MLSecOps and defense-in-depth across the lifecycle to counter LLM \& GenAI risks. Nov 25, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kayclark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** [![The Evolution of AI Security: Why Secure AI by Design Matters](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/11/AdobeStock_637057734_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/the-evolution-of-ai-security-why-secure-ai-by-design-matters/) ## [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [The Evolution of AI Security: Why Secure AI by Design Matters](https://www.paloaltonetworks.com/blog/network-security/the-evolution-of-ai-security-why-secure-ai-by-design-matters/) The AI security landscape demands an approach that includes the CISA framework to protect AI systems from poisoning \& prompt injection threats. Nov 18, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kay-clark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** Load more *** ** * ** *** Blogs by Hitendar Sethi Sort By: Popular Popular Recent *** ** * ** *** [![Tools and Technologies for Secure by Design AI Systems](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/12/AdobeStock_611849847_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/tools-and-technologies-for-secure-by-design-ai-systems/) ## [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [Tools and Technologies for Secure by Design AI Systems](https://www.paloaltonetworks.com/blog/network-security/tools-and-technologies-for-secure-by-design-ai-systems/) Learn about the specialized tools and technologies needed to effectively secure complex AI systems. Dec 09, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kay-clark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** [![The Evolution of AI Security: Why Secure AI by Design Matters](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/11/AdobeStock_637057734_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/the-evolution-of-ai-security-why-secure-ai-by-design-matters/) ## [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [The Evolution of AI Security: Why Secure AI by Design Matters](https://www.paloaltonetworks.com/blog/network-security/the-evolution-of-ai-security-why-secure-ai-by-design-matters/) The AI security landscape demands an approach that includes the CISA framework to protect AI systems from poisoning \& prompt injection threats. Nov 18, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kay-clark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** [![A CIO’s First Principles Reference Guide for Securing AI by Design](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/11/GettyImages-186476982-edit-scaled.jpg)](https://www.paloaltonetworks.com/blog/2025/11/cios-first-principles-reference-guide-securing-ai-design/) ## [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [CIO/CISO](https://www.paloaltonetworks.com/blog/category/ciociso/?ts=markdown), [Points of View](https://www.paloaltonetworks.com/blog/category/points-of-view/?ts=markdown) ### [A CIO's First Principles Reference Guide for Securing AI by Design](https://www.paloaltonetworks.com/blog/2025/11/cios-first-principles-reference-guide-securing-ai-design/) Secure enterprise AI. Learn first principles for AI security, from data protection to supply chain defense, in this CIO's guide to securing AI by design. Nov 06, 2025 By [Ian Swanson](https://www.paloaltonetworks.com/blog/author/ian-swanson/?ts=markdown "Posts by Ian Swanson") and [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") *** ** * ** *** [![Winning the AI Race Starts with the Right Security Platform](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/12/GettyImages-667738864-edit-2-scaled.jpg)](https://www.paloaltonetworks.com/blog/2025/12/winning-ai-race-starts-with-right-security-platform/) ## [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown) ### [Winning the AI Race Starts with the Right Security Platform](https://www.paloaltonetworks.com/blog/2025/12/winning-ai-race-starts-with-right-security-platform/) Accelerate your AI transformation safely. See why Palo Alto Networks' integrated AI Security Platform is essential to secure GenAI usage and development. Dec 09, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Lahary Ravuri](https://www.paloaltonetworks.com/blog/author/lahary-ravuri/?ts=markdown "Posts by Lahary Ravuri") *** ** * ** *** [![Securing Agentic AI: Where MLSecOps Meets DevSecOps](https://www.paloaltonetworks.com/blog/wp-content/uploads/2025/12/AdobeStock_593236930_800x600.png)](https://www.paloaltonetworks.com/blog/network-security/securing-agentic-ai-where-mlsecops-meets-devsecops/) ## [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown) ### [Securing Agentic AI: Where MLSecOps Meets DevSecOps](https://www.paloaltonetworks.com/blog/network-security/securing-agentic-ai-where-mlsecops-meets-devsecops/) Apply Secure by Design principles across both AI and traditional software domains to build robust, autonomous systems. Dec 02, 2025 By [Hitendar Sethi](https://www.paloaltonetworks.com/blog/author/hitendar-sethi/?ts=markdown "Posts by Hitendar Sethi") and [Kay Clark](https://www.paloaltonetworks.com/blog/author/kay-clark/?ts=markdown "Posts by Kay Clark") *** ** * ** *** Load more {#footer} {#footer} ## Products and Services * [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security?ts=markdown) * [Secure AI by Design](https://www.paloaltonetworks.com/precision-ai-security/secure-ai-by-design?ts=markdown) * [Prisma AIRS](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown) * [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown) * [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown) * [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown) * [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown) * [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown) * [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown) * [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security?ts=markdown) * [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [Industrial OT Security](https://www.paloaltonetworks.com/network-security/medical-device-security?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown) * [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown) * [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown) * [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown) * [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription?ts=markdown) * [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os?ts=markdown) * [Panorama](https://www.paloaltonetworks.com/network-security/panorama?ts=markdown) * [Secure Access Service Edge](https://www.paloaltonetworks.com/sase?ts=markdown) * [Prisma SASE](https://www.paloaltonetworks.com/sase?ts=markdown) * [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration?ts=markdown) * [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem?ts=markdown) * [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) * [Prisma Access](https://www.paloaltonetworks.com/sase/access?ts=markdown) * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown) * [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown) * [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown) * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown) * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown) * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown) * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown) * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown) * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown) * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown) * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown) * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown) * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown) * [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown) * [Proactive Assessments](https://www.paloaltonetworks.com/unit42/assess?ts=markdown) * [Incident Response](https://www.paloaltonetworks.com/unit42/respond?ts=markdown) * [Transform Your Security Strategy](https://www.paloaltonetworks.com/unit42/transform?ts=markdown) * [Discover Threat Intelligence](https://www.paloaltonetworks.com/unit42/threat-intelligence-partners?ts=markdown) ## Company * [About Us](https://www.paloaltonetworks.com/about-us?ts=markdown) * [Careers](https://jobs.paloaltonetworks.com/en/) * [Contact Us](https://www.paloaltonetworks.com/company/contact-sales?ts=markdown) * [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility?ts=markdown) * [Customers](https://www.paloaltonetworks.com/customers?ts=markdown) * [Investor Relations](https://investors.paloaltonetworks.com/) * [Location](https://www.paloaltonetworks.com/about-us/locations?ts=markdown) * [Newsroom](https://www.paloaltonetworks.com/company/newsroom?ts=markdown) ## Popular Links * [Blog](https://www.paloaltonetworks.com/blog/?ts=markdown) * [Communities](https://www.paloaltonetworks.com/communities?ts=markdown) * [Content Library](https://www.paloaltonetworks.com/resources?ts=markdown) * [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown) * [Event Center](https://events.paloaltonetworks.com/) * [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center) * [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z?ts=markdown) * [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/compliance?ts=markdown) * [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure?ts=markdown) * [Sitemap](https://www.paloaltonetworks.com/sitemap?ts=markdown) * [Tech Docs](https://docs.paloaltonetworks.com/) * [Unit 42](https://unit42.paloaltonetworks.com/) * [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd) ![PAN logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg) * [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown) * [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center?ts=markdown) * [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown) * [Documents](https://www.paloaltonetworks.com/legal?ts=markdown) Copyright © 2026 Palo Alto Networks. All Rights Reserved * [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks) * [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector?ts=markdown) * [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/) * [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks) * [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks) * EN Select your language