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* The Future of AI Security...

# The Future of AI Security: Three Trends Every Executive Should Watch

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By [Charles Choe](https://www.paloaltonetworks.com/blog/author/charles-choe/?ts=markdown "Posts by Charles Choe")  
Oct 10, 2024  
5 minutes  
[AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown)  
[Use-Cases](https://www.paloaltonetworks.com/blog/sase/category/use-cases/?ts=markdown)  
[AI Access Security](https://www.paloaltonetworks.com/blog/tag/ai-access-security/?ts=markdown)  
[AI Security](https://www.paloaltonetworks.com/blog/tag/ai-security-2/?ts=markdown)  
[Data Security in AI](https://www.paloaltonetworks.com/blog/tag/data-security-in-ai/?ts=markdown)  
[Generative AI](https://www.paloaltonetworks.com/blog/tag/generative-ai-2/?ts=markdown)  
[Secure AI](https://www.paloaltonetworks.com/blog/tag/secure-ai/?ts=markdown)

![](https://www.paloaltonetworks.com/blog/wp-content/uploads/2024/10/word-image-330101-1.jpeg)

Generative AI (GenAI) has moved beyond the buzz---it's now a driving force behind business innovation, operational efficiency and new opportunities. From automating routine tasks to transforming customer experiences, the potential of AI is undeniable. But as we lean more on AI, we also face a new wave of security challenges that organizations can't afford to ignore.

With increasing integration of GenAI into everyday tools and workflows, the stakes are high. The more deeply AI embeds itself into your organization, the more complex the security landscape becomes. And, as your organization increases reliance on AI, you can be certain that threat actors are doing [the same](https://www.sdxcentral.com/articles/analysis/microsoft-and-openai-reveal-how-hackers-use-genai-llms-for-cyberattacks/2024/02/)---leveraging it to create more sophisticated and hard-to-detect attacks.

We'll explore three key trends shaping the future of AI security---trends every executive should be watching closely. Understanding these shifts will not only help you assess your risk posture but position you to capitalize on the benefits of GenAI without leaving your business exposed.

# AI Will Integrate with Most of Your Tools

**Key takeaway:** *The growing presence of AI within everyday applications makes it crucial for businesses to implement a layered security strategy to protect sensitive data, maintain control, and stay ahead of emerging risks.*

GenAI is quickly becoming a core component of enterprise SaaS applications, embedded in apps like customer relationship management (CRM) tools and project management platforms. These AI features are reshaping business processes, enabling efficient workflows, smarter decision-making and faster responses to complex business and operational challenges.

With AI natively embedded within existing SaaS applications, like Microsoft's Co-pilot in Office 365, they present new risks if not properly managed. Even applications like LinkedIn are [harvesting personal data](https://www.thestack.technology/linkedin-trains-ai-on-personal-data/) to train their AI models. Access controls and sensitive data monitoring tailored to AI usage are essential to prevent data security incidents.

As AI-embedded SaaS apps and GenAI tools interact with enterprise data, the complexity of securing sensitive data and enterprise environments increases. To complicate matters, public and private marketplace AI plugins blur the lines between corporate and personal use, creating new vulnerabilities that must also be closely monitored.

As AI becomes ubiquitous across all business applications, a proactive approach to [AI data security](https://www.paloaltonetworks.com/sase/ai-powered-saas-and-data-security?ts=markdown) is crucial. Continuous monitoring and strategic oversight will enable organizations to harness the full power of GenAI while minimizing risks and protecting sensitive data.

# More Users Will Adopt AI

**Key takeaway:** *As GenAI tools become ubiquitous, security teams need visibility and control over AI usage across all departments to mitigate the risks of shadow AI and data exposure.*

From marketing to sales, teams are leveraging GenAI to streamline operations, create personalized content, and increase productivity. What was once the domain of data scientists and IT specialists is now being leveraged by employees at all levels, dramatically expanding AI's role in day-to-day business functions.

As more workers incorporate AI into their daily workflows, the widespread adoption and use of GenAI is expanding the attack surface. With [75% of workers](https://www.salesforce.com/news/press-releases/2023/09/07/ai-usage-research/) already automating tasks and using GenAI for communications---and 30% using it daily for work---these numbers are only expected to rise. As adoption accelerates, departments that aren't traditionally involved in security decisions may unknowingly expose their organization to vulnerabilities.

One of the most significant risks is shadow AI---the use of unsanctioned AI tools that operate outside of IT's visibility and control. These unauthorized tools may offer short-term convenience but can lead to serious data exposure if not properly managed. Proactively addressing shadow AI is essential for mitigating risks and ensuring that all GenAI usage remains within secure boundaries.

# AI Is (and Will Be) Used by Cybercriminals

**Key takeaway:** *As AI-driven cyberattacks grow more advanced, businesses must invest in AI-enhanced security systems capable of identifying and responding to these emerging threats in real time. Staying ahead of these developments will require constant vigilance and adaptability.*

As businesses race to harness the power of AI, cybercriminals are doing the same---leveraging [GenAI](https://www.paloaltonetworks.com/cyberpedia/generative-ai-in-cybersecurity?ts=markdown) to enhance the sophistication and scale of their attacks. Hackers are now using AI to craft highly convincing phishing emails, generate hard-to-detect malware and even distribute malicious URLs or files within GenAI responses. While employees have been trained to look for specific red flags in emails, GenAI-generated content is often error-free and contextually relevant, demanding a higher level of security scrutiny.

In fact, [reports](https://www.darkreading.com/vulnerabilities-threats/how-ai-shaping-future-cybercrime) indicate that the use of AI has contributed to a sharp rise in targeted phishing attacks and other social engineering tactics, with cybercriminals using AI to tailor scams to individuals and organizations. AI-driven malware is also becoming harder to detect, as it can mask its intent until it's too late. As AI capabilities continue to evolve, so will the tools that bad actors use to exploit vulnerabilities.

# What's Next?

Generative AI is rapidly changing the security landscape, creating both opportunities and risks for organizations across all industries. From its growing integration into SaaS tools to the rise of AI-driven cyberattacks, it's clear that staying informed and proactive is crucial to safeguarding your business.

If these trends concern you---and they should---we invite you to watch on-demand "The Five Must-Haves to Safely Enable GenAI Applications," presented at [SASE Converge](https://www.saseconverge.paloaltonetworks.com/), the industry's premier virtual event on AI security. Learn directly from our experts and discover how to better [protect your users, applications and data](https://www.paloaltonetworks.com/network-security/ai-access-security?ts=markdown) in the age of AI.

*** ** * ** ***

## Related Blogs

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown)

[#### Securing the Future by Protecting Sensitive Data in AI Systems](https://www.paloaltonetworks.com/blog/network-security/securing-the-future-by-protecting-sensitive-data-in-ai-systems/)

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Use-Cases](https://www.paloaltonetworks.com/blog/sase/category/use-cases/?ts=markdown)

[#### Why Your AI Agent Needs a Performance Review](https://www.paloaltonetworks.com/blog/sase/why-your-ai-agent-needs-a-performance-review/)

### [AI and Cybersecurity](https://www.paloaltonetworks.com/blog/security-operations/category/ai-and-cybersecurity/?ts=markdown), [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Governance](https://www.paloaltonetworks.com/blog/category/ai-governance/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown)

[#### OpenClaw (formerly Moltbot, Clawdbot) May Signal the Next AI Security Crisis](https://www.paloaltonetworks.com/blog/network-security/why-moltbot-may-signal-ai-crisis/)

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown)

[#### Prevent Your AI from Becoming a Brand Liability](https://www.paloaltonetworks.com/blog/network-security/prevent-your-ai-from-becoming-a-brand-liability/)

### [AI Application Security](https://www.paloaltonetworks.com/blog/network-security/category/ai-application-security/?ts=markdown), [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown)

[#### Can Your AI Be Manipulated Into Generating Malware?](https://www.paloaltonetworks.com/blog/network-security/can-your-ai-be-manipulated-into-generating-malware/)

### [AI Security](https://www.paloaltonetworks.com/blog/category/ai-security/?ts=markdown), [Announcement](https://www.paloaltonetworks.com/blog/category/announcement/?ts=markdown), [News \& Events](https://www.paloaltonetworks.com/blog/sase/category/news-events/?ts=markdown)

[#### Winning the AI Race Starts with the Right Security Platform](https://www.paloaltonetworks.com/blog/2025/12/winning-ai-race-starts-with-right-security-platform/)

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