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EXPERT PANEL

# Mastering SOC Economics

## Forrester^®^ guest speaker Allie Mellen on TEI^™^ study findings: Driving value and demonstrated ROI.

Security leaders know SOCs are expensive, but few know exactly where the costs are going.

It's not just the license costs. It's the "integration tax" of maintaining data pipelines. It's the hundreds of hours spent separating signal from noise and performing repetitive manual tasks. It's the high cost of analyst burnout.

**It's time to look at the hard numbers.**

Join **Kasey Cross, product marketing director at Palo Alto Networks,** and guest **Allie Mellen, principal analyst at Forrester^®^,** as they break down the operational mechanics of cutting costs and complexity, per a commissioned Total Economic Impact^™^ study conducted by Forrester Consulting on behalf of Palo Alto Networks.

Explore how interviewed customers:\*

* Eliminated tool sprawl with a unified platform delivering $5.6M in value.

* Used agentic AI to automate the complex "corner cases" that static playbooks miss.

* Shifted from reactive fire fighting to proactive prevention.

See what Forrester says is changing SOC economics. Justify the move to a platform that has paid for itself in under six months.

*\*Study results are for a composite organization based on interviewed customers.*

## Featured Speakers

![Allie Mellen](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/cortex/mastering-soc-economics-expert-panel-forrester-xsiam-speaker-1.jpg)

**Allie Mellen**

Principal Analyst  
Forrester  
![Kasey Cross](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/cortex/mastering-soc-economics-expert-panel-forrester-xsiam-speaker-2.jpg)

**Kasey Cross**

Product Marketing Director  
Palo Alto Networks  
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