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* Products  
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  * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown)  
    [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown)
  
  * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)
  
  * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)
  
  * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown)
  
  * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown)
  
  * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown)
  
  * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown)
  
  * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown)
  
  * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown)
  
  * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown)
  
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  * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown)
  
  * [Cortex Exposure Management](https://www.paloaltonetworks.com/cortex/exposure-management?ts=markdown)
  
  * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown)
  
  * [Cortex Advanced Email Security](https://www.paloaltonetworks.com/cortex/advanced-email-security?ts=markdown)
  
  * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown)
  
  * [Unit 42 Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown)

* Solutions  
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  Secure AI by Design
  
  * [Secure AI Ecosystem](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown)
  * [Secure GenAI Usage](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown)  
    Network Security
  * [Cloud Network Security](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown)
  * [Data Center Security](https://www.paloaltonetworks.com/network-security/data-center?ts=markdown)
  * [DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown)
  * [Intrusion Detection and Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown)
  * [Device Security](https://www.paloaltonetworks.com/network-security/device-security?ts=markdown)
  * [OT Security](https://www.paloaltonetworks.com/network-security/ot-device-security?ts=markdown)
  * [5G Security](https://www.paloaltonetworks.com/network-security/5g-security?ts=markdown)
  * [Secure All Apps, Users and Locations](https://www.paloaltonetworks.com/sase/secure-users-data-apps-devices?ts=markdown)
  * [Secure Branch Transformation](https://www.paloaltonetworks.com/sase/secure-branch-transformation?ts=markdown)
  * [Secure Work on Any Device](https://www.paloaltonetworks.com/sase/secure-work-on-any-device?ts=markdown)
  * [VPN Replacement](https://www.paloaltonetworks.com/sase/vpn-replacement-for-secure-remote-access?ts=markdown)
  * [Web \& Phishing Security](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown)  
    Cloud Security
  * [Application Security Posture Management (ASPM)](https://www.paloaltonetworks.com/cortex/cloud/application-security-posture-management?ts=markdown)
  * [Software Supply Chain Security](https://www.paloaltonetworks.com/cortex/cloud/software-supply-chain-security?ts=markdown)
  * [Code Security](https://www.paloaltonetworks.com/cortex/cloud/code-security?ts=markdown)
  * [Cloud Security Posture Management (CSPM)](https://www.paloaltonetworks.com/cortex/cloud/cloud-security-posture-management?ts=markdown)
  * [Cloud Infrastructure Entitlement Management (CIEM)](https://www.paloaltonetworks.com/cortex/cloud/cloud-infrastructure-entitlement-management?ts=markdown)
  * [Data Security Posture Management (DSPM)](https://www.paloaltonetworks.com/cortex/cloud/data-security-posture-management?ts=markdown)
  * [AI Security Posture Management (AI-SPM)](https://www.paloaltonetworks.com/cortex/cloud/ai-security-posture-management?ts=markdown)
  * [Cloud Detection \& Response](https://www.paloaltonetworks.com/cortex/cloud-detection-and-response?ts=markdown)
  * [Cloud Workload Protection (CWP)](https://www.paloaltonetworks.com/cortex/cloud/cloud-workload-protection?ts=markdown)
  * [Web Application \& API Security (WAAS)](https://www.paloaltonetworks.com/cortex/cloud/web-app-api-security?ts=markdown)  
    Security Operations
  * [Cloud Detection \& Response](https://www.paloaltonetworks.com/cortex/cloud-detection-and-response?ts=markdown)
  * [Security Information and Event Management](https://www.paloaltonetworks.com/cortex/modernize-siem?ts=markdown)
  * [Network Security Automation](https://www.paloaltonetworks.com/cortex/network-security-automation?ts=markdown)
  * [Incident Case Management](https://www.paloaltonetworks.com/cortex/incident-case-management?ts=markdown)
  * [SOC Automation](https://www.paloaltonetworks.com/cortex/security-operations-automation?ts=markdown)
  * [Threat Intel Management](https://www.paloaltonetworks.com/cortex/threat-intel-management?ts=markdown)
  * [Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown)
  * [Attack Surface Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse/attack-surface-management?ts=markdown)
  * [Compliance Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse/compliance-management?ts=markdown)
  * [Internet Operations Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse/internet-operations-management?ts=markdown)
  * [Extended Data Lake (XDL)](https://www.paloaltonetworks.com/cortex/cortex-xdl?ts=markdown)
  * [Agentic Assistant](https://www.paloaltonetworks.com/cortex/cortex-agentic-assistant?ts=markdown)  
    Endpoint Security
  * [Endpoint Protection](https://www.paloaltonetworks.com/cortex/endpoint-protection?ts=markdown)
  * [Extended Detection \& Response](https://www.paloaltonetworks.com/cortex/detection-and-response?ts=markdown)
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  * [Small \& Medium Business Solutions](https://www.paloaltonetworks.com/industry/small-medium-business-portfolio?ts=markdown)

* Services  
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  [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown)
  
  * [Assess](https://www.paloaltonetworks.com/unit42/assess?ts=markdown)
  
  * [AI Security Assessment](https://www.paloaltonetworks.com/unit42/assess/ai-security-assessment?ts=markdown)
  
  * [Attack Surface Assessment](https://www.paloaltonetworks.com/unit42/assess/attack-surface-assessment?ts=markdown)
  
  * [Breach Readiness Review](https://www.paloaltonetworks.com/unit42/assess/breach-readiness-review?ts=markdown)
  
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  * [Cloud Security Assessment](https://www.paloaltonetworks.com/unit42/assess/cloud-security-assessment?ts=markdown)
  
  * [Compromise Assessment](https://www.paloaltonetworks.com/unit42/assess/compromise-assessment?ts=markdown)
  
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  * [M\&A Cyber Due Diligence](https://www.paloaltonetworks.com/unit42/assess/mergers-acquisitions-cyber-due-diligence?ts=markdown)
  
  * [Penetration Testing](https://www.paloaltonetworks.com/unit42/assess/penetration-testing?ts=markdown)
  
  * [Purple Team Exercises](https://www.paloaltonetworks.com/unit42/assess/purple-teaming?ts=markdown)
  
  * [Ransomware Readiness Assessment](https://www.paloaltonetworks.com/unit42/assess/ransomware-readiness-assessment?ts=markdown)
  
  * [SOC Assessment](https://www.paloaltonetworks.com/unit42/assess/soc-assessment?ts=markdown)
  
  * [Supply Chain Risk Assessment](https://www.paloaltonetworks.com/unit42/assess/supply-chain-risk-assessment?ts=markdown)
  
  * [Tabletop Exercises](https://www.paloaltonetworks.com/unit42/assess/tabletop-exercise?ts=markdown)
  
  * [Unit 42 Retainer](https://www.paloaltonetworks.com/unit42/retainer?ts=markdown)
  
  * [Respond](https://www.paloaltonetworks.com/unit42/respond?ts=markdown)
  
  * [Cloud Incident Response](https://www.paloaltonetworks.com/unit42/respond/cloud-incident-response?ts=markdown)
  
  * [Digital Forensics](https://www.paloaltonetworks.com/unit42/respond/digital-forensics?ts=markdown)
  
  * [Incident Response](https://www.paloaltonetworks.com/unit42/respond/incident-response?ts=markdown)
  
  * [Managed Detection and Response](https://www.paloaltonetworks.com/unit42/respond/managed-detection-response?ts=markdown)
  
  * [Managed Threat Hunting](https://www.paloaltonetworks.com/unit42/respond/managed-threat-hunting?ts=markdown)
  
  * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown)
  
  * [Unit 42 Retainer](https://www.paloaltonetworks.com/unit42/retainer?ts=markdown)
  
  * [Transform](https://www.paloaltonetworks.com/unit42/transform?ts=markdown)
  
  * [IR Plan Development and Review](https://www.paloaltonetworks.com/unit42/transform/incident-response-plan-development-review?ts=markdown)
  
  * [Security Program Design](https://www.paloaltonetworks.com/unit42/transform/security-program-design?ts=markdown)
  
  * [Virtual CISO](https://www.paloaltonetworks.com/unit42/transform/vciso?ts=markdown)
  
  * [Zero Trust Advisory](https://www.paloaltonetworks.com/unit42/transform/zero-trust-advisory?ts=markdown)  
    [Global Customer Services](https://www.paloaltonetworks.com/services?ts=markdown)
  
  * [Education \& Training](https://www.paloaltonetworks.com/services/education?ts=markdown)
  
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    UNIT 42 RETAINER
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* Partners  
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  * [Solution Providers](https://www.paloaltonetworks.com/partners/nextwave-solution-providers?ts=markdown)
  * [Managed Security Service Providers](https://www.paloaltonetworks.com/partners/managed-security-service-providers?ts=markdown)
  * [XMDR Partners](https://www.paloaltonetworks.com/partners/managed-security-service-providers/xmdr?ts=markdown)  
    Take Action
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  * [Become a Partner](https://paloaltonetworks.my.site.com/NextWavePartnerProgram/s/partnerregistration?type=becomepartner)
  * [Request Access](https://paloaltonetworks.my.site.com/NextWavePartnerProgram/s/partnerregistration?type=requestaccess)
  * [Find a Partner](https://paloaltonetworks.my.site.com/NextWavePartnerProgram/s/partnerlocator)  
    [CYBERFORCE
    CYBERFORCE represents the top 1% of partner engineers trusted for their security expertise.
    Learn more](https://www.paloaltonetworks.com/cyberforce?ts=markdown)

* Company  
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  Palo Alto Networks
  
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  * [Precision AI Security](https://www.paloaltonetworks.com/precision-ai-security?ts=markdown)
  * [Our Platform Approach](https://www.paloaltonetworks.com/why-paloaltonetworks/platformization?ts=markdown)
  * [Accelerate Your Cybersecurity Transformation](https://www.paloaltonetworks.com/why-paloaltonetworks/nam-cxo-portfolio?ts=markdown)
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    Careers
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    Read more](https://www.paloaltonetworks.com/company/press/2021/palo-alto-networks-secures-top-ranking-on-newsweek-s-most-loved-workplaces-list-for-2021?ts=markdown)

* More  
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  * [Threat Vector Podcast](https://unit42.paloaltonetworks.com/unit-42-threat-vector-podcast/)
  * [Packet Pushers Podcasts](https://www.paloaltonetworks.com/podcasts/packet-pusher?ts=markdown)  
    Connect
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  Athletic Apparel Company

# From firewalls to future-ready

In brief

### Customer

Athletic apparel company

### Products and Services

Athletic apparel manufacturing

### Country

United States

*** ** * ** ***

### Challenges

* Existing firewall solution inadequate for cloud migration and direct-to-consumer focus.
* Proliferating IoT assets were invisible, creating security gaps.

### Requirements

* Improve application identification, virtualization, and automation in network security.
* Achieve complete visibility within IoT devices.
* Simplify management with a consolidated security stack.
* Support Zero Trust security model.

### Solution

* Palo Alto Networks 5000- series and 7000-series Next-Generation Firewalls
* Enterprise IoT Security
* Cortex^®^  
  [Download PDF](https://www.paloaltonetworks.com/content/dam/pan/en_US/assets/pdf/customers/from-firewalls-to-future-ready.pdf?ts=markdown)  
  Introduction  
  Its products swathe athletes in victory. Encourage walks (and runs) in the park. Bring athletic flair to the office. This global athletic apparel company seems to be built on high-performance fabric and recycled rubber. But behind the products for which it's known worldwide, technology plays a key role in everything from managing a complex, global supply chain to personalizing customers' retail experiences.

For decades, the company's products have been sold through hundreds of retailers around the world. Leveraging that success in recent years, the company has shifted toward a direct-to-consumer model, including in its own branded stores and with an increasing focus on e-commerce.

Meanwhile, in its factories and warehouses, the company has invested heavily in OT and IoT systems to drive process automation. It's been on a persistent journey to modernize its digital environments and shift to the cloud.

With these changes, the company needed security as dynamic as its business and turned to Palo Alto Networks. An initial project to replace legacy firewalls led to an expanded collaboration, which has helped the company's IT leaders ensure that security is baked into their ongoing modernization initiatives.  
CHALLENGE

## The software company inside an apparel retailer

Elite athletes know that a little extra push can make the difference between winning and losing. The same can be said of competition in any field; for this company, that "extra push" takes the form of technology investments. For decades, it has focused on building a bespoke infrastructure to support a cutting-edge approach to operations.

Historically, the company built its network security stack on a best-of-breed point solution model. This approach enhanced its security posture but required significant investments in complex integrations and dedicated staff. As the threat landscape expanded, the organization's security leaders realized they needed a different approach to rein in runaway costs. The goal: further improve security while reducing complexity.

Later, a new challenge emerged. Like many manufacturers, the company embraced IoT to improve process automation. This resulted in a proliferation of IoT assets such as phones, POS systems, printers, workstations and more across its operations, creating gaps in visibility and security. Security leadership realized that many of the company's IoT assets were invisible and unmanaged. With a volume of devices in the tens of thousands, there wasn't a way to identify and secure all of them manually.

## "One of the key requirements for any successful practice is simplification that increases the security posture. This company has always looked for solutions that are both reliable and easy to implement."

\-- Palo Alto Networks Account Executive  
REQUIREMENTS

## Improved security through consolidation

As the company began to search for a new network firewall solution, its leading priorities were to improve application identification, virtualization, and automation and to support a Zero Trust security model.

To avoid further diversity in its security stack, it also prioritized moving toward consolidation with a single, unified solution to simplify management across its data centers, cloud, and branch environments. As a business with a global footprint, it also needed zero-touch deployment, allowing firewalls to be configured remotely.

"One of the key requirements for any successful practice is simplification that increases the security posture," a Palo Alto Networks Account Executive explains. "This company has always looked for solutions that are both reliable and easy to implement."

When the company assessed the risks implicit in its IoT environment, its security leaders realized they needed comprehensive visibility over the entire environment. To achieve this, they required simplified management, greater security efficacy, and reliability. Again, they looked to further consolidate the security stack to avoid complex product integrations.  
SOLUTION

## Industry-leading firewalls and a path to the future

After testing several firewall solutions, Palo Alto Networks Next-Generation Firewalls (NGFWs) was the clear winner, allowing the company to simplify management with a single interface for all its locations, delivering services including App-ID^™^, Device-ID^™^, and User-ID^™^, and supporting a Zero Trust security model.

In its first phase, the company deployed 74 NGFWs, including PA-7000 series firewalls at the world headquarters and in the largest data centers and PA-5000 series firewalls in key network hubs and additional data centers. For security data logging, the company adopted Palo Alto Networks Cortex.

The NGFWs simplified security leaders' decision-making when it came time to address concerns about the IoT environment. In an initial test, Palo Alto Networks Enterprise IoT Security outperformed multiple vendors in a head-to-head competition, identifying more devices and providing robust management tools. Adopting Enterprise IoT security was as simple as turning the feature on in the NGFW solution.

## "Architectural flexibility has been very important to the company's ability to implement policies on different form factors. That's the simplicity and speed that comes with a unified platform."

\-- Palo Alto Networks Sales Engineer  
BENEFITS

## Next-generation security and simplified management

Palo Alto Networks NGFWs improved the company's security posture and made it easier to respond to changing needs. With App-ID, User-ID, and Device-ID, security teams significantly improved identification, virtualization, and automation. Cortex strengthens threat intelligence and delivers actionable insights based on security data. A straightforward zero-touch deployment strategy makes it easy to spin up new firewalls and implement additional security features.

Architectural flexibility has been very important to the company's ability to implement policies on different form factors," notes a Palo Alto Networks Sales Engineer. "That's the simplicity and speed that comes with a unified platform.

Using Enterprise IoT Security allowed the company to discover thousands of devices connected to the network that were previously invisible, providing a comprehensive view of its entire IoT landscape. Enterprise IoT Security also automatically identifies new assets as they connect, enabling security teams to maintain visibility and employ threat detection and response capabilities to keep the company's plants and network safe.

Perhaps most importantly, security teams can see and manage the NGFWs and Enterprise IoT Security from a single dashboard, creating consistency across the enterprise and reducing the time staff spend on manual tasks.

By moving toward a unified platform and relying on Palo Alto Networks as its security partner, the company has increased its ability to make strategic risk buy-downs, improving both security infrastructure and cost management.

## Securing the modern, global enterprise

The company has ambitious plans to modernize the technology infrastructure that has supported its longstanding position as a global leader in athletic apparel manufacturing. To meet its board-level commitments, it needs flexible infrastructure that will meet its short- and long-term needs. It must also evolve its security stack to better respond to a changing digital environment and rapidly evolving threat landscape.

As it moves to further consolidate its approach to security, the business is integrating more Prisma^®^ Access network security features and realizing even greater value from its investment in NGFWs and Cortex by turning on features as needed to meet changing needs. Implementing security controls for innovative next-gen manufacturing processes can also safeguard critical operational systems. For example, using Palo Alto Networks Industrial OT Security with NGFWs or Prisma^®^ Access equips security teams with visibility, segmentation, and threat prevention capabilities for both IoT and OT assets, eliminating blind spots across retail locations, manufacturing plants, data centers or warehouses, preventing costly interruptions to production and simplifying security operations.

The athletic apparel company is also deepening its partnership with Palo Alto Networks, relying on the industry leader in cybersecurity to help it meet its goals and remain a winner, now and into the future.  
*Find out more about how Palo Alto Networks' best-in-class solutions can improve networking and security for your organization. Additional information is [here](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown).*

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