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Platform](https://www.paloaltonetworks.com/ai-security/prisma-airs?ts=markdown) * [AI Gateway](https://www.paloaltonetworks.com/ai-security/ai-gateway?ts=markdown) * [AI Model Security](https://www.paloaltonetworks.com/ai-security/ai-model-security?ts=markdown) * [AI Red Teaming](https://www.paloaltonetworks.com/ai-security/ai-red-teaming?ts=markdown) * [AI Runtime Security](https://www.paloaltonetworks.com/ai-security/ai-runtime-security?ts=markdown) * [Agent Security](https://www.paloaltonetworks.com/ai-security/agent-security?ts=markdown) * [AI Posture Management](https://www.paloaltonetworks.com/prisma/cloud/ai-spm?ts=markdown) Secure GenAI Tools * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown) [![Network Security logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/logos/nav/strata-logo-nav.svg)](https://www.paloaltonetworks.com/network-security?ts=markdown) [Secure the Network](https://www.paloaltonetworks.com/network-security/next-generation-firewall?ts=markdown) * [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations?ts=markdown) * [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown) * [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager?ts=markdown) * [OT / Industrial Security](https://www.paloaltonetworks.com/network-security/ot-security-solution?ts=markdown) * [Device \& IoT Security](https://www.paloaltonetworks.com/network-security/device-security?ts=markdown) * [5G Security](https://www.paloaltonetworks.com/network-security/5g-security?ts=markdown) * [Managed Firewalls - Azure](https://www.paloaltonetworks.com/network-security/cloud-ngfw-for-azure?ts=markdown) * [Managed Firewalls - AWS](https://www.paloaltonetworks.com/network-security/cloud-ngfw?ts=markdown) [Cloud-Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions?ts=markdown) * [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown) * [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown) * [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire?ts=markdown) * [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown) * [Advanced IP Defense](https://www.paloaltonetworks.com/network-security/advanced-ip-defense?ts=markdown) * [Quantum Safe Security](https://www.paloaltonetworks.com/network-security/quantum-safe-security?ts=markdown) * [Next-Gen Trust Security](https://www.paloaltonetworks.com/network-security/next-gen-trust-security?ts=markdown) [![SASE logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/logos/nav/prisma-sase-logo-nav.svg)](https://www.paloaltonetworks.com/sase?ts=markdown) [Secure Access (SASE)](https://www.paloaltonetworks.com/sase?ts=markdown) * [Prisma Access (ZTNA)](https://www.paloaltonetworks.com/sase/access?ts=markdown) * [SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan?ts=markdown) * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser?ts=markdown) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown) * [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown) [![Security Operations logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/logos/nav/cortex-logo-nav.svg)](https://www.paloaltonetworks.com/cortex?ts=markdown) [Security Operations](https://www.paloaltonetworks.com/cortex?ts=markdown) * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown) * [Extended Detection \& Response](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown) * [Security Orchestration \& Automation](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown) * [Attack Surface Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown) * [Exposure Management](https://www.paloaltonetworks.com/cortex/exposure-management?ts=markdown) * [Email Security](https://www.paloaltonetworks.com/cortex/advanced-email-security?ts=markdown) * [Threat Intelligence Management](https://www.paloaltonetworks.com/cortex/threat-intel-management?ts=markdown) * [Agentic-first Automation](https://www.paloaltonetworks.com/cortex/agentix?ts=markdown) * [Identity Threat Detection and Response](https://www.paloaltonetworks.com/cortex/itdr?ts=markdown) [Endpoint Security](https://www.paloaltonetworks.com/cortex/endpoint-protection?ts=markdown) * [Endpoint Protection](https://www.paloaltonetworks.com/cortex/endpoint-protection?ts=markdown) * [Agentic Endpoint Security](https://www.paloaltonetworks.com/cortex/agentic-endpoint-security?ts=markdown) * [Ransomware Protection](https://www.paloaltonetworks.com/cortex/ransomware-protection?ts=markdown) * [Digital Forensics](https://www.paloaltonetworks.com/cortex/digital-forensics?ts=markdown) [Data Security](https://www.paloaltonetworks.com/cortex/data-security?ts=markdown) [![Cloud Security logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/logos/nav/cortex-cloud-logo-nav.svg)](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown) [Application Security Overview](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown) * [Application Security Posture Management](https://www.paloaltonetworks.com/cortex/cloud/application-security-posture-management?ts=markdown) * [Software Supply Chain Security](https://www.paloaltonetworks.com/cortex/cloud/software-supply-chain-security?ts=markdown) * [Infrastructure-as-Code (IaC) Security](https://www.paloaltonetworks.com/cortex/cloud/infrastructure-as-code-security?ts=markdown) * [Software Composition Analysis](https://www.paloaltonetworks.com/cortex/cloud/software-composition-analysis?ts=markdown) * [Secrets Security](https://www.paloaltonetworks.com/cortex/cloud/secrets-security?ts=markdown) * [Open Partner Ecosystem](https://www.paloaltonetworks.com/cortex/cloud/appsec-partner-ecosystem?ts=markdown) [Cloud Posture Security Overview](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown) * [Cloud Security Posture Management](https://www.paloaltonetworks.com/cortex/cloud/cloud-security-posture-management?ts=markdown) * [Cloud Infrastructure Entitlement Management](https://www.paloaltonetworks.com/cortex/cloud/cloud-infrastructure-entitlement-management?ts=markdown) * [Data Security Posture Management](https://www.paloaltonetworks.com/cortex/cloud/data-security-posture-management?ts=markdown) * [AI Security Posture Management](https://www.paloaltonetworks.com/cortex/cloud/ai-security-posture-management?ts=markdown) * [Vulnerability Management](https://www.paloaltonetworks.com/cortex/cloud/vulnerability-management?ts=markdown) * [Cloud Attack Surface Management](https://www.paloaltonetworks.com/cortex/cloud/attack-surface-management?ts=markdown) [Cloud Runtime Security Overview](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown) * [Cloud Detection and Response](https://www.paloaltonetworks.com/cortex/cloud-detection-and-response?ts=markdown) * [Container \& Kubernetes Security](https://www.paloaltonetworks.com/cortex/cloud/kubernetes-and-container-security?ts=markdown) * [Cloud Workload Protection](https://www.paloaltonetworks.com/cortex/cloud/cloud-workload-protection?ts=markdown) * [API Security](https://www.paloaltonetworks.com/cortex/cloud/api-security?ts=markdown) * [Serverless Security](https://www.paloaltonetworks.com/cortex/cloud/serverless-security?ts=markdown) [![Observability NEW logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/cortex/xcor/cortex-xcor-logo-nav-2.svg)](https://www.paloaltonetworks.com/cortex/xcor?ts=markdown) Observability \& Remediation * [AI-Driven Observability](https://www.paloaltonetworks.com/cortex/xcor/ai-driven-observability?ts=markdown) * [Distributed Tracing](https://www.paloaltonetworks.com/cortex/xcor/distributed-tracing?ts=markdown) * [Log Management](https://www.paloaltonetworks.com/cortex/xcor/log-management?ts=markdown) * [Metrics Monitoring](https://www.paloaltonetworks.com/cortex/xcor/metrics-monitoring?ts=markdown) [![Identity Security logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/logos/nav/idira-logo-nav.svg)](https://www.paloaltonetworks.com/idira?ts=markdown) [Human Identities](https://www.paloaltonetworks.com/idira/human?ts=markdown) * [Modern PAM](https://www.paloaltonetworks.com/idira/human/privileged-access-management?ts=markdown) * [Identity and Access 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Discover now.](https://www.paloaltonetworks.com/cortex/xcor?ts=markdown) [](https://www.paloaltonetworks.com/?ts=markdown) Search All * [Tech Docs](https://docs.paloaltonetworks.com/search) Close search modal ![Palo Alto Networks Logo](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/network-security/customers-2024/logos/Brisa_Logo-white-2.svg) Case Study # Steering a path to tyre manufacturing growth via secure smart factories In brief ### Customer Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret AŞ ### Organisation Size 3,100+ employees; 2 manufacturing plants ### Industry Manufacturing ### Featured Products and Services Automotive tyres ### Location Istanbul, Izmit, and Aksaray, Turkey *** ** * ** *** ### Challenges Their network security strategy needed modernisation to keep pace with Industry 4.0 transformation, including visibility and control over most IoT devices. ### Requirements * Adopt a platform approach instead of piecing together point products from different vendors. * Reduce the attack surface by segmenting resources. * Get visibility and control of unmanaged IoT and OT devices. * Lower cost of security operations. ### Solution Palo Alto Networks unified Network Security platform consisting of: ML-Powered Next-Generation Firewalls and Cloud-Delivered Security Services: Advanced Threat Prevention, Advanced URL Filtering, DNS Security, and IoT Security Introduction Tyres roll out relentlessly from the two Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret AŞ (Brisa) factories in Turkey -- millions every year. Cybersecurity has a vital role to play in maintaining this 24x7 manufacturing operation, delivering uninterrupted business growth and ensuring the safety of drivers across the globe. In his role as Infrastructure and Operations Manager at Brisa, Evren Buyer is mustering his 25 years of cybersecurity experience to make this happen. He and his team developed a forward-thinking network security strategy -- which includes a fast-growing suite of internet of things (IoT) and operational technology (OT) devices -- to deliver the smart factory of the future. CHALLENGES ## Driving tyre revenue growth How does Turkey's largest tyre manufacturer maintain continuous operations in the face of relentless cyberthreats? That was the challenge for Brisa, a joint venture between Bridgestone Corporation of Japan, one of the world's largest tyre manufacturers, and Sabanci Group, Turkey's leading industrial conglomerate. Brisa produce five tyre brands (Bridgestone, Lassa, Dayton, Firestone, and Kinesis) at two manufacturing plants -- Izmit and Aksaray. "The firewall between the IT and OT systems is important to us for manufacturing business continuity," says Evren Buyer. "Even one minute of stoppage would seriously impact our revenue pipeline, customer service, and brand value." Brisa also needed to securely enable their Industry 4.0 transformation, protecting the growing array of IoT and OT devices that underpin modern tyre manufacturing. Evren Buyer explains, "There are almost 2,500 IoT and OT devices across the organisation, supporting everything from tyre assembly and final finishing to security cameras and heat sensors." The new strategy also needed to support segmentation: groups of devices working on different layer protocols where data transmission is addressed to a group of destination computers simultaneously. ## "There are almost 2,500 IoT and OT devices across the organisation, supporting everything from tyre assembly and final finishing to security cameras and heat sensors." - Evren Buyer Infrastructure and Operations Manager, Brisa REQUIREMENTS ## Modernise manufacturing with resilient cybersecurity Evren Buyer and his team began searching for an alternative network security approach to underpin this Industry 4.0 transformation while maintaining uptime and maximising efficiency. The new network security requirements would be to: * Adopt a platform approach instead of piecing together fragmented network security from different vendors. * Reduce the attack surface by segmenting resources. * Take control of IoT and OT devices. * Lower the cost of security operations. SOLUTION ## Love at first sight for Brisa and Palo Alto Networks Although Brisa were long-term advocates of the legacy firewall vendors, Palo Alto Networks quickly changed that opinion. "I fell in love with the Palo Alto Networks portfolio soon after I saw it," says Evren Buyer. "I have 25 years' experience in network security, and I've never come across such a cohesive portfolio. Everything connects, everything is best-in-class, and everything is proven." Brisa have deployed ML-Powered Next-Generation Firewalls (NGFWs) in two high-availability clusters in each manufacturing site. Network segmentation enables Evren Buyer and his team to control traffic flow between multiple segments based on granular policies. "Manufacturing, the business, and other teams all use different VLANs to reach the internet. Palo Alto Networks ML-Powered Next-Generation Firewalls enhance Brisa's security, improve our monitoring, and optimise performance," he says. The IoT Security service on top of the Palo Alto Networks NGFW uses machine learning to discover Brisa's unmanaged IoT/OT devices, detect behavioural anomalies, and automate policy enforcement without the need for additional sensors or infrastructure. "Palo Alto Networks NGFW with IoT Security ensures all the devices are seen and secured from zero-day threats," he adds. Other cloud-delivered security services are deployed in this single coordinated network security stack, including Advanced URL Filtering, Advanced Threat Prevention, and DNS Security. ## "I have 25 years' experience in network security, and I've never come across such a cohesive portfolio. Everything connects, everything is best-in-class, and everything is proven." \--Evren Buyer Infrastructure and Operations Manager, Brisa BENEFITS ## Trusted protection across the entire manufacturing enterprise As Brisa continue to modernise the factory floor -- introducing new digital manufacturing platforms and adding additional IoT/OT devices -- Palo Alto Networks are at their side, providing the visibility and control needed to grow the business. Zone-based segmentation, for example, enables Brisa to segment their network into different zones and layers. In the unlikely event of a threat, the incident is isolated to that zone and doesn't impact the entire network. "The comprehensive Palo Alto Networks security portfolio can be modularly configured to dynamically meet Brisa's manufacturing needs. We trust Palo Alto Networks to protect the entire manufacturing enterprise -- across the plant floor, manufacturing execution systems, corporate IT, and IoT," says Evren Buyer. ## Reduces OT/ICS/IoT security costs by at least 30% By moving to a single, unified portfolio of Palo Alto Networks technologies, Brisa have reduced the cost of OT/ICS/IoT security by 30%. "Palo Alto Networks ML-Powered Next-Generation Firewalls with natively integrated Cloud-Delivered Security Services automate OT/ICS/IoT device and application discovery and granular segmentation, and stop zero-day web-based and DNS-layer threats," says Evren Buyer. "This is significantly less expensive than buying separate solutions. When you factor in the reduced day-to-day security administration overhead, the 30% platform cost saving we're already seeing rises even further." ## Increases security team productivity by up to 20% With automated visibility and control over security, Brisa's Security Operations team are 20% more productive than they used to be. When the IoT Security service was turned on, for example, it was a "plug and play" operation, immediately empowering the team to see, assess, and secure thousands of devices with no increase in the workload. "Now, with Palo Alto Networks cloud-delivered IoT Security service, our IoT visibility is 100%," says Evren Buyer. "Automation and end-to-end security visibility allow us to work faster and focus on strategic security issues, not everyday alerts." ## "Palo Alto Networks ML-Powered Next-Generation Firewalls with natively integrated Cloud-Delivered Security Services automate IT/IoT/OT device and application discovery and granular segmentation, and stop zero-day web-based and DNS-layer threats. When you factor in the reduced day-to-day security administration overhead, the 30% platform cost saving we're already seeing rises even further." \--Evren Buyer Infrastructure and Operations Manager, Brisa Read how [other companies](https://www.paloaltonetworks.com/customers?ts=markdown) have transformed their cybersecurity using the Palo Alto Networks portfolio. ## Share this story ![Share page by link](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/customersredesign/link-icon.svg) [![Share page on linkedin](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/customersredesign/linkedin-icon.svg)](https://www.linkedin.com/shareArticle/?url=https%3A//www.paloaltonetworks.com/customers/steering-a-path-to-tyre-manufacturing-growth-via-secure-smart-factories&title=Steering%20a%20path%20to%20tyre%20manufacturing%20growth%20via%20secure%20smart%20factories) [![Share page on 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