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* Products  
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  * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security?ts=markdown)  
    [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex?ts=markdown)
  
  * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)
  
  * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud?ts=markdown)
  
  * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security?ts=markdown)
  
  * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security?ts=markdown)
  
  * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security?ts=markdown)
  
  * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud?ts=markdown)
  
  * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex?ts=markdown)
  
  * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam?ts=markdown)
  
  * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr?ts=markdown)
  
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  * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar?ts=markdown)
  
  * [Cortex Exposure Management](https://www.paloaltonetworks.com/cortex/exposure-management?ts=markdown)
  
  * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse?ts=markdown)
  
  * [Cortex Advanced Email Security](https://www.paloaltonetworks.com/cortex/advanced-email-security?ts=markdown)
  
  * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown)
  
  * [Unit 42 Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown)

* Solutions  
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  Secure AI by Design
  
  * [Secure AI Ecosystem](https://www.paloaltonetworks.com/prisma/prisma-ai-runtime-security?ts=markdown)
  * [Secure GenAI Usage](https://www.paloaltonetworks.com/sase/ai-access-security?ts=markdown)  
    Network Security
  * [Cloud Network Security](https://www.paloaltonetworks.com/network-security/software-firewalls?ts=markdown)
  * [Data Center Security](https://www.paloaltonetworks.com/network-security/data-center?ts=markdown)
  * [DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security?ts=markdown)
  * [Intrusion Detection and Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention?ts=markdown)
  * [Device Security](https://www.paloaltonetworks.com/network-security/device-security?ts=markdown)
  * [OT Security](https://www.paloaltonetworks.com/network-security/ot-device-security?ts=markdown)
  * [5G Security](https://www.paloaltonetworks.com/network-security/5g-security?ts=markdown)
  * [Secure All Apps, Users and Locations](https://www.paloaltonetworks.com/sase/secure-users-data-apps-devices?ts=markdown)
  * [Secure Branch Transformation](https://www.paloaltonetworks.com/sase/secure-branch-transformation?ts=markdown)
  * [Secure Work on Any Device](https://www.paloaltonetworks.com/sase/secure-work-on-any-device?ts=markdown)
  * [VPN Replacement](https://www.paloaltonetworks.com/sase/vpn-replacement-for-secure-remote-access?ts=markdown)
  * [Web \& Phishing Security](https://www.paloaltonetworks.com/network-security/advanced-url-filtering?ts=markdown)  
    Cloud Security
  * [Application Security Posture Management (ASPM)](https://www.paloaltonetworks.com/cortex/cloud/application-security-posture-management?ts=markdown)
  * [Software Supply Chain Security](https://www.paloaltonetworks.com/cortex/cloud/software-supply-chain-security?ts=markdown)
  * [Code Security](https://www.paloaltonetworks.com/cortex/cloud/code-security?ts=markdown)
  * [Cloud Security Posture Management (CSPM)](https://www.paloaltonetworks.com/cortex/cloud/cloud-security-posture-management?ts=markdown)
  * [Cloud Infrastructure Entitlement Management (CIEM)](https://www.paloaltonetworks.com/cortex/cloud/cloud-infrastructure-entitlement-management?ts=markdown)
  * [Data Security Posture Management (DSPM)](https://www.paloaltonetworks.com/cortex/cloud/data-security-posture-management?ts=markdown)
  * [AI Security Posture Management (AI-SPM)](https://www.paloaltonetworks.com/cortex/cloud/ai-security-posture-management?ts=markdown)
  * [Cloud Detection \& Response](https://www.paloaltonetworks.com/cortex/cloud-detection-and-response?ts=markdown)
  * [Cloud Workload Protection (CWP)](https://www.paloaltonetworks.com/cortex/cloud/cloud-workload-protection?ts=markdown)
  * [Web Application \& API Security (WAAS)](https://www.paloaltonetworks.com/cortex/cloud/web-app-api-security?ts=markdown)  
    Security Operations
  * [Cloud Detection \& Response](https://www.paloaltonetworks.com/cortex/cloud-detection-and-response?ts=markdown)
  * [Security Information and Event Management](https://www.paloaltonetworks.com/cortex/modernize-siem?ts=markdown)
  * [Network Security Automation](https://www.paloaltonetworks.com/cortex/network-security-automation?ts=markdown)
  * [Incident Case Management](https://www.paloaltonetworks.com/cortex/incident-case-management?ts=markdown)
  * [SOC Automation](https://www.paloaltonetworks.com/cortex/security-operations-automation?ts=markdown)
  * [Threat Intel Management](https://www.paloaltonetworks.com/cortex/threat-intel-management?ts=markdown)
  * [Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response?ts=markdown)
  * [Attack Surface Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse/attack-surface-management?ts=markdown)
  * [Compliance Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse/compliance-management?ts=markdown)
  * [Internet Operations Management](https://www.paloaltonetworks.com/cortex/cortex-xpanse/internet-operations-management?ts=markdown)
  * [Extended Data Lake (XDL)](https://www.paloaltonetworks.com/cortex/cortex-xdl?ts=markdown)
  * [Agentic Assistant](https://www.paloaltonetworks.com/cortex/cortex-agentic-assistant?ts=markdown)  
    Endpoint Security
  * [Endpoint Protection](https://www.paloaltonetworks.com/cortex/endpoint-protection?ts=markdown)
  * [Extended Detection \& Response](https://www.paloaltonetworks.com/cortex/detection-and-response?ts=markdown)
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  * [Small \& Medium Business Solutions](https://www.paloaltonetworks.com/industry/small-medium-business-portfolio?ts=markdown)

* Services  
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  [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42?ts=markdown)
  
  * [Assess](https://www.paloaltonetworks.com/unit42/assess?ts=markdown)
  
  * [AI Security Assessment](https://www.paloaltonetworks.com/unit42/assess/ai-security-assessment?ts=markdown)
  
  * [Attack Surface Assessment](https://www.paloaltonetworks.com/unit42/assess/attack-surface-assessment?ts=markdown)
  
  * [Breach Readiness Review](https://www.paloaltonetworks.com/unit42/assess/breach-readiness-review?ts=markdown)
  
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  * [Cloud Security Assessment](https://www.paloaltonetworks.com/unit42/assess/cloud-security-assessment?ts=markdown)
  
  * [Compromise Assessment](https://www.paloaltonetworks.com/unit42/assess/compromise-assessment?ts=markdown)
  
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  * [M\&A Cyber Due Diligence](https://www.paloaltonetworks.com/unit42/assess/mergers-acquisitions-cyber-due-diligence?ts=markdown)
  
  * [Penetration Testing](https://www.paloaltonetworks.com/unit42/assess/penetration-testing?ts=markdown)
  
  * [Purple Team Exercises](https://www.paloaltonetworks.com/unit42/assess/purple-teaming?ts=markdown)
  
  * [Ransomware Readiness Assessment](https://www.paloaltonetworks.com/unit42/assess/ransomware-readiness-assessment?ts=markdown)
  
  * [SOC Assessment](https://www.paloaltonetworks.com/unit42/assess/soc-assessment?ts=markdown)
  
  * [Supply Chain Risk Assessment](https://www.paloaltonetworks.com/unit42/assess/supply-chain-risk-assessment?ts=markdown)
  
  * [Tabletop Exercises](https://www.paloaltonetworks.com/unit42/assess/tabletop-exercise?ts=markdown)
  
  * [Unit 42 Retainer](https://www.paloaltonetworks.com/unit42/retainer?ts=markdown)
  
  * [Respond](https://www.paloaltonetworks.com/unit42/respond?ts=markdown)
  
  * [Cloud Incident Response](https://www.paloaltonetworks.com/unit42/respond/cloud-incident-response?ts=markdown)
  
  * [Digital Forensics](https://www.paloaltonetworks.com/unit42/respond/digital-forensics?ts=markdown)
  
  * [Incident Response](https://www.paloaltonetworks.com/unit42/respond/incident-response?ts=markdown)
  
  * [Managed Detection and Response](https://www.paloaltonetworks.com/unit42/respond/managed-detection-response?ts=markdown)
  
  * [Managed Threat Hunting](https://www.paloaltonetworks.com/unit42/respond/managed-threat-hunting?ts=markdown)
  
  * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam?ts=markdown)
  
  * [Unit 42 Retainer](https://www.paloaltonetworks.com/unit42/retainer?ts=markdown)
  
  * [Transform](https://www.paloaltonetworks.com/unit42/transform?ts=markdown)
  
  * [IR Plan Development and Review](https://www.paloaltonetworks.com/unit42/transform/incident-response-plan-development-review?ts=markdown)
  
  * [Security Program Design](https://www.paloaltonetworks.com/unit42/transform/security-program-design?ts=markdown)
  
  * [Virtual CISO](https://www.paloaltonetworks.com/unit42/transform/vciso?ts=markdown)
  
  * [Zero Trust Advisory](https://www.paloaltonetworks.com/unit42/transform/zero-trust-advisory?ts=markdown)  
    [Global Customer Services](https://www.paloaltonetworks.com/services?ts=markdown)
  
  * [Education \& Training](https://www.paloaltonetworks.com/services/education?ts=markdown)
  
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    UNIT 42 RETAINER
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* Partners  
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  * [Solution Providers](https://www.paloaltonetworks.com/partners/nextwave-solution-providers?ts=markdown)
  * [Managed Security Service Providers](https://www.paloaltonetworks.com/partners/managed-security-service-providers?ts=markdown)
  * [XMDR Partners](https://www.paloaltonetworks.com/partners/managed-security-service-providers/xmdr?ts=markdown)  
    Take Action
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  * [Become a Partner](https://paloaltonetworks.my.site.com/NextWavePartnerProgram/s/partnerregistration?type=becomepartner)
  * [Request Access](https://paloaltonetworks.my.site.com/NextWavePartnerProgram/s/partnerregistration?type=requestaccess)
  * [Find a Partner](https://paloaltonetworks.my.site.com/NextWavePartnerProgram/s/partnerlocator)  
    [CYBERFORCE
    CYBERFORCE represents the top 1% of partner engineers trusted for their security expertise.
    Learn more](https://www.paloaltonetworks.com/cyberforce?ts=markdown)

* Company  
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  Palo Alto Networks
  
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  * [Precision AI Security](https://www.paloaltonetworks.com/precision-ai-security?ts=markdown)
  * [Our Platform Approach](https://www.paloaltonetworks.com/why-paloaltonetworks/platformization?ts=markdown)
  * [Accelerate Your Cybersecurity Transformation](https://www.paloaltonetworks.com/why-paloaltonetworks/nam-cxo-portfolio?ts=markdown)
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    Careers
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    Read more](https://www.paloaltonetworks.com/company/press/2021/palo-alto-networks-secures-top-ranking-on-newsweek-s-most-loved-workplaces-list-for-2021?ts=markdown)

* More  
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  * [Threat Vector Podcast](https://unit42.paloaltonetworks.com/unit-42-threat-vector-podcast/)
  * [Packet Pushers Podcasts](https://www.paloaltonetworks.com/podcasts/packet-pusher?ts=markdown)  
    Connect
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1. [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia?ts=markdown)
2. [Network Security](https://www.paloaltonetworks.com/cyberpedia/network-security?ts=markdown)
3. [Data Security Practices \& Management](https://www.paloaltonetworks.com/cyberpedia/what-is-a-hybrid-data-center?ts=markdown)
4. [Data Loss Prevention -- Protecting Your Sensitive Enterprise Data](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data?ts=markdown)  
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* [What Is a Hybrid Data Center?](https://www.paloaltonetworks.com/cyberpedia/what-is-a-hybrid-data-center?ts=markdown)
* Data Loss Prevention -- Protecting Your Sensitive Enterprise Data
  * [Data Loss](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#data?ts=markdown)
  * [Data Loss Prevention in the Enterprise](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#enterprise?ts=markdown)
  * [Data Protection that is Comprehensive](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#comprehensive?ts=markdown)
* [Why a Comprehensive Approach to Data Security is Better than a Partial One?](https://www.paloaltonetworks.com/cyberpedia/why-a-comprehensive-approach-to-data-security-is-better?ts=markdown)
  * [Legacy Approaches Only Provide Partial Data Loss Prevention](https://www.paloaltonetworks.com/cyberpedia/why-a-comprehensive-approach-to-data-security-is-better#legacy?ts=markdown)
* [Digital Transformation Requires a Holistic Approach to Data Security](https://www.paloaltonetworks.com/cyberpedia/why-a-comprehensive-approach-to-data-security-is-better#digital?ts=markdown)

# Data Loss Prevention -- Protecting Your Sensitive Enterprise Data

5 min. read  
Table of contents

* * [Data Loss](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#data?ts=markdown)
  * [Data Loss Prevention in the Enterprise](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#enterprise?ts=markdown)
* [Data Protection that is Comprehensive](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#comprehensive?ts=markdown)

1. Data Loss

* * [Data Loss](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#data?ts=markdown)
  * [Data Loss Prevention in the Enterprise](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#enterprise?ts=markdown)
* [Data Protection that is Comprehensive](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention-protecting-your-sensitive-enterprise-data#comprehensive?ts=markdown)

An organization's data is its most valuable asset. Modern enterprises are data-driven entities that rely on using the right nugget of information to make the most compelling decisions around strategy and growth.

At the most basic level, a company's data consists of intellectual property (IP), financial information, and [personal identifiable information (PII)](https://www.paloaltonetworks.com/cyberpedia/pii?ts=markdown) of customers and employees. Confidential data is subject to leakage when a [cybercriminal](https://www.paloaltonetworks.com/cyberpedia/cybercrime-the-underground-economy?ts=markdown) infiltrates a data source by invading an [endpoint](https://www.paloaltonetworks.com/cyberpedia/what-is-an-endpoint?ts=markdown) or server connected to the network.

## Data Loss

Cyberthreats that cause [data leakage](https://www.paloaltonetworks.com/cyberpedia/data-leak?ts=markdown) usually take place from phishing scams unleashed over email or from malware attacks mobilized via file downloads from the web. Another major reason data breaches occur is when an ill-intentioned insider from the organization ends up [exfiltrating data](https://www.paloaltonetworks.com/cyberpedia/data-exfiltration?ts=markdown) for personal gain or disruption. Well-meaning yet negligent employees are also an important vehicle for data loss, as they unintentionally expose [sensitive data](https://www.paloaltonetworks.com/cyberpedia/sensitive-data?ts=markdown) by transferring it through company-unsanctioned SaaS applications, by oversharing it on cloud storage repositories, or by sending it to untrusted third parties.

According to a [recent report](https://www.ibm.com/security/data-breach)^1^, the average total cost of a data breach in 2020 is $3.86 million USD. The cost varies by industry---with healthcare, education, pharmaceuticals, financial services, and communications being the most expensive.

**Related Infographic:** [Enterprise Data Loss Prevention: Current State---and the Need for a New Approach](https://www.paloaltonetworks.com/resources/infographics/enterprise-data-loss-prevention-current-state-need-new-approach?ts=markdown)

### Prevent Data Breaches

[Data breaches](https://www.paloaltonetworks.com/cyberpedia/data-breach?ts=markdown) wreak havoc on organizations, and the fallout from a business data breach can be crippling. They not only cost your business, they cause irreparable reputational harm. The report suggests that it takes an average of 280 days to identify and contain a breach. Considering [data security](https://www.paloaltonetworks.com/cyberpedia/what-is-data-security?ts=markdown) and privacy are integral to every organization, combating data leakage is an ongoing challenge that requires continuous vigilance by network security teams. It's vital for organizations to adopt data loss prevention strategies to prioritize data security.

## Data Loss Prevention in the Enterprise

[Data loss prevention (DLP)](https://www.paloaltonetworks.com/cyberpedia/data-loss-prevention?ts=markdown) is a security strategy that ensures sensitive or confidential information doesn't leak outside of the corporate network in a way that is unsafe or non-compliant.

Companies today collect massive amounts of data and store it in more places than ever---from public and private cloud environments and [SaaS](https://www.paloaltonetworks.com/cyberpedia/what-is-saas?ts=markdown) applications to campuses and branch office networks. Additionally, the widespread use of new cloud and mobile computing technologies enables employees to access a large variety of applications and data anytime, anywhere, and on any device.

When formulating a data security strategy, organizations need visibility into all of their sensitive data---regardless of its location---across multiple clouds, network traffic, applications, and endpoints. They also need to exercise controlled access to corporate resources and figure out how data is being used and shared, as well as protect the data from threats and unintentional exposure. Meeting all of these requirements, however, can be difficult to do. Today, most enterprises face challenges in implementing effective data security because of:

1. A lack of granular visibility into what, how, and where their employees access and use their data, or transfer and share it with others.
2. Limited control over data stored in the cloud, which creates security gaps
3. Inconsistent data security due to the varying security capabilities of public and private cloud providers, network security, and SaaS.
4. The growing number of data breaches and insider threats caused by well-meaning employees, malicious insiders, and cyber criminals.

## Data Protection that is Comprehensive

To successfully overcome these challenges, it's crucial for companies to put [a solid DLP strategy](https://www.paloaltonetworks.com/blog/network-security/a-new-approach-to-fighting-data-breaches/?ts=markdown) in place. An effective data security strategy requires [discovering data](https://www.paloaltonetworks.com/cyberpedia/data-discovery?ts=markdown) while it's at rest, in use, and in motion. Monitoring the transmission of data both inside and outside of the organization and proactively detecting and stopping data leakage is another important requirement.

To successfully meet these requirements, companies must:

* Protect their company and data consistently across their in-house network, cloud, and mobile users.
* Centralize their data loss prevention and security management efforts.
* Discover, [classify](https://www.paloaltonetworks.com/cyberpedia/data-classification?ts=markdown), monitor, and protect their data, as well as authenticate users and control who has access to specific applications and data at any given time.
* Clearly define and enforce role-based data access and usage policies.
* Better oversee and manage third-party vendor security and compliance.
* Ensure their data is being stored, accessed, and used in a way that [complies](https://www.paloaltonetworks.com/blog/2017/06/data-loss-prevention-prevent-accidental-data-exposure-cloud/?ts=markdown) with data protection regulations and data privacy laws, such as the [Health Insurance Portability and Accountability Act (HIPAA)](https://www.paloaltonetworks.com/cyberpedia/what-is-hipaa?ts=markdown), the Sarbanes-Oxley Act (SOX), the European Union [General Data Protection Regulation (GDPR)](https://www.paloaltonetworks.com/cyberpedia/gdpr-compliance?ts=markdown), and others. This is especially important because any violations can result in a hefty fine and/or significant damage to a company's reputation, or even criminal or civil penalties.

This is where [an innovative enterprise DLP security solution](https://www.paloaltonetworks.com/blog/network-security/time-to-rethink-and-reimagine-data-security-with-palo-alto-networks/?ts=markdown) comes in to fill in the gaps. For more information on how to create a robust enterprise data loss prevention strategy, visit: [https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention?ts=markdown)

*** ** * ** ***

^1^ [2020 Cost of a Data Breach Report](https://www.ibm.com/security/data-breach)  
Related content  
[Data Security for Digital Transformation
Enterprises need a comprehensive and consolidated data security strategy for digital transformation journeys to protect all sensitive and confidential data.](https://www.paloaltonetworks.com/cyberpedia/why-a-comprehensive-approach-to-data-security-is-better?ts=markdown)  
[Why Enterprise DLP Must Be Cloud-Delivered
How the changing nature and variety of data drives the need for cloud-delivered DLP to comprehensively protect information everywhere while adapting to changes.](https://www.paloaltonetworks.com/resources/videos/enterprise-dlp-by-palo-alto-networks?ts=markdown)  
[ESG Reviews Need for Enterprise Cloud DLP
ESG explores the challenges related to protecting data in the cloud era and how a unified, cloud-native DLP approach protects distributed in-flight data assets.](https://www.paloaltonetworks.com/resources/whitepapers/enterprise-data-loss-prevention-revisited?ts=markdown)  
[The Reliable Data Protection Strategy Secret
Learn how to deliver consistent policy from a cloud-based engine to define data protection policies and configurations anywhere and apply them to all locations.](https://www.paloaltonetworks.com/blog/network-security/a-reliable-data-protection-strategy-hinges-upon-highly-accurate-data-detection/)  
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