* [![Prespective](https://www.paloaltonetworks.com/perspectives/wp-content/uploads/2025/02/prespective-icon.png)](https://www.paloaltonetworks.com/perspectives)
* Sam Rubin  
  ![Sam Rubin](https://www.paloaltonetworks.com/perspectives/wp-content/uploads/2025/02/samrubin.png)

# Sam Rubin

SVP, Unit 42 Consulting and Threat Intelligence  
[](https://www.linkedin.com/in/samsrubin/)  
Sam Rubin is Senior Vice President at Palo Alto Networks, leading consulting and threat intelligence for Unit 42. With over 20 years in cybersecurity, he has built and scaled global incident response teams and handled major cyber incidents, including ransomware, supply chain attacks, and state-sponsored threats.  
Previously, Sam was an executive at The Crypsis Group, helping grow it into a top incident response firm before its acquisition by Palo Alto Networks in 2020. He has testified before Congress on ransomware and AI threats and served as an expert witness in cybersecurity litigation.  
A recognized thought leader, Sam speaks at industry conferences like GovWare and the Information Security Forum and has contributed to initiatives such as the Ransomware Task Force. His insights have been featured in The Wall Street Journal, Axios, and Bloomberg. Sam holds a B.A. from Emory University and certifications including CISSP, GCFA, and GCCC.

## More by this author

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**The Rising Stakes of Cyber Resilience: What the 2025 Global Incident Response Report Means for Business Leaders**

What our report means for your business....

[Sam Rubin](https://www.paloaltonetworks.com/perspectives/author/sam-rubin/ "Posts by Sam Rubin")
[](https://www.paloaltonetworks.com/perspectives/the-rising-stakes-of-cyber-resilience-what-the-2025-global-incident-response-report-means-for-business-leaders/)  
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Utilizing AI to counter evolving AI-powered cyber threats...

[Sam Rubin](https://www.paloaltonetworks.com/perspectives/author/sam-rubin/ "Posts by Sam Rubin")
[](https://www.paloaltonetworks.com/perspectives/how-to-counter-ai-with-ai/)  
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