* [![perspectives](https://www.paloaltonetworks.com/perspectives/wp-content/uploads/2025/02/prespective-icon.png)](https://www.paloaltonetworks.com/perspectives) * The Year Ahead: What Will Become the 3 Pillars of Trust in an AI-First World? 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He has led brand and narrative strategy in senior content and communications roles for organizations ranging from innovative startups to Fortune 500 companies. Ben graduated cum laude from the University of Southern California's School of Cinematic Arts with a major in critical studies and double minors in screenwriting and creative writing.... [Learn more](https://www.paloaltonetworks.com/perspectives/author/ben-hasskamp/) ## IN THIS ARTICLE Today, the conversation in every boardroom is most likely centered on a single, transformative force: artificial intelligence (AI). Many see it as the engine for unprecedented growth, efficiency and innovation. And, while this belief is justifiable, the entire revolution is being built on a fragile foundation of trust --- an already fragile ground that is about to shift even further. As AI systems begin to manage supply chains, deploy code and execute financial transactions, the nature of risk changes entirely. The primary threat becomes the catastrophic cost of disruption to the intelligent systems that form the central nervous system of modern business. To harness AI's promise while mitigating its existential risks, we already know that leaders must move beyond a defensive security posture. To be effective, leaders must also fundamentally shift how they view security as a whole. They must view it as the foundation that innovation is built on, not as a barrier to progress. To do this, we, as a collective, must build a proactive strategy based on three core pillars of trust. 1. Engineering for Trust ------------------------ Trust cannot be an afterthought; it must be an [engineering outcome](https://www.paloaltonetworks.com/perspectives/is-your-ai-well-engineered-enough-to-be-trusted/). In the past, security was often a gate that slowed progress. Today, that model is inverted. A modern, unified security platform with trust built in by design now serves as a powerful strategic accelerator. Automated security, when treated as a native component of the AI development lifecycle, eliminates the traditional brakes on progress. This enables our teams to innovate and deploy new models with the speed and confidence that delivers a direct, quantifiable competitive advantage. This transition from a reactive posture to one that ensures innovation velocity is key. The "engineering for trust" approach also allows us to address a silent liability plaguing many organizations: decades of accumulated [security debt](https://www.paloaltonetworks.com/perspectives/beyond-the-backlog-escaping-application-security-debt-with-aspm/). A patchwork of disconnected point products creates a complex and vulnerable attack surface, a problem now amplified by the cloud. Our exclusive [internal research](https://www.paloaltonetworks.com/resources/research/unit-42-incident-response-report#:~:text=In%202025%2C%20organizations%20face%20a,consistent%20%E2%80%94%20and%20higher%20%E2%80%94%20payments.) found that a majority of cloud databases related to AI development are not properly secured, lacking basic encryption or access controls. Moving to a unified, trustworthy platform is akin to refinancing this debt --- a solution that any board member would be amenable to. This type of platform simplifies operations, reduces long-term risk and frees up our most valuable resources to focus on growth instead of just defense. 2. Cultivating Cultures of Trust -------------------------------- A single human error can undermine even the most perfectly engineered system. While technology provides the foundation, a vigilant and [security-conscious culture](https://www.paloaltonetworks.com/perspectives/why-culture-is-the-first-line-of-defense-in-the-age-of-agentic-ai/) forms the crucial human layer of the trust stack. In an era of AI-powered phishing and sophisticated social engineering, every employee must become a steward of their organization's security. This challenge is magnified by the rise of [shadow AI](https://www.paloaltonetworks.com/blog/2025/06/genais-impact-surging-adoption-rising-risks/). Our [latest research](https://start.paloaltonetworks.com/Omdia-state-of-workforce-security) on SaaS risks reveals that the use of unsanctioned third-party AI tools in the enterprise has skyrocketed, creating a massive blind spot where sensitive corporate data is regularly fed into untrusted models. That is why this pillar demands more than annual training videos. It requires a deep-seated culture of awareness where people are empowered to question anomalies and act as the first line of defense. The value of this culture extends far beyond risk mitigation. A strong culture provides the ethical guardrails that ensure AI is used responsibly, protecting the brand and maintaining customer confidence that is so difficult to earn and so easy to lose. Its essential, human-driven process protects the organization from the inside out. 3. Governing for Trust ---------------------- The speed and scale of modern AI demand a [new governance model](https://www.paloaltonetworks.com/perspectives/the-ai-imperative-security-designed-for-trust-control-and-cooperation/) built on two key principles: unwavering human control and radical industry-wide cooperation. First, we must design systems that guarantee human oversight. Robust, human-in-the-loop governance is the ultimate safeguard against the catastrophic business disruption that autonomous systems could otherwise trigger. It is the board-level guarantee that our most valuable tools remain under our command, operating as intended. Second, we must recognize that we cannot face this new threat landscape alone. AI-powered attacks are an ecosystem-wide problem that demands an ecosystem-wide defense. Sharing threat intelligence and best practices across companies and industries is a core business necessity for our collective survival and stability. ## Trust as the Ultimate ROI To lead in the age of AI, our strategy must be clear. We need well-engineered systems that accelerate the business, a vigilant culture that protects it and a robust governance that ensures its resilience. The goal of a modern security strategy has fundamentally changed, shifting from merely preventing incidents to actively creating and protecting value. In the AI-first world, thriving organizations will understand that trust is the most valuable asset on their balance sheet and the ultimate driver of their success. Curious what else Ben has to say? Check out his other articles on [Perspectives](https://www.paloaltonetworks.com/perspectives/author/ben-hasskamp/). * [AI](https://www.paloaltonetworks.com/perspectives/all-articles/?cat=ai) * [Business Transformation](https://www.paloaltonetworks.com/perspectives/all-articles/?cat=business-transformation) * [Secure AI Usage](https://www.paloaltonetworks.com/perspectives/all-articles/?cat=secure-ai-usage) ## Related Content ![](https://www.paloaltonetworks.com/perspectives/wp-content/uploads/2026/03/Why-Cybersecurity-KPIs-Are-Changing-featured.jpg) BLOG ### AI **Why Cybersecurity KPIs Are Changing (And What This Means for Security Leaders)** True cyber resilience is impossible to achieve without strategic and tactic... [Helmut Reisinger](https://www.paloaltonetworks.com/perspectives/author/helmut-reisinger/ "Posts by Helmut Reisinger") [](https://www.paloaltonetworks.com/perspectives/why-cybersecurity-kpis-are-changing-and-what-this-means-for-security-leaders/) ![](https://www.paloaltonetworks.com/perspectives/wp-content/uploads/2026/03/Weaponized-Intelligence-featured.jpg) BLOG ### AI **Weaponized Intelligence** We are building the foundation that makes defense possible.... [Nikesh Arora](https://www.paloaltonetworks.com/perspectives/author/nikesh-arora/ "Posts by Nikesh Arora") [](https://www.paloaltonetworks.com/perspectives/weaponized-intelligence/) ![](https://www.paloaltonetworks.com/perspectives/wp-content/uploads/2026/03/RFP-Bottleneck-featured.jpg) BLOG ### AI **From Weeks to Minutes: How We Applied an AI-First Transformation to the RFP Bottleneck** Understanding why manual efforts burn hundreds of hours and are bottlenecki... [Sandeep Uttamchandani](https://www.paloaltonetworks.com/perspectives/author/sandeep-uttamchandani/ "Posts by Sandeep Uttamchandani") [](https://www.paloaltonetworks.com/perspectives/from-weeks-to-minutes-how-we-applied-an-ai-first-transformation-to-the-rfp-bottleneck/) STAY CONNECTED ## Connect with our team today Job Level Sign me up to receive news, product updates, sales outreach, event information and special offers about Palo Alto Networks and its partners. By submitting this form, I understand my personal data will be processed in accordance with Palo Alto Networks [Privacy Statement](https://www.paloaltonetworks.com/legal-notices/privacy?ts=markdown) and [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use?ts=markdown). This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. 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