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GenAI traffic surged 890%,
indicating this technology is increasingly fueling creativity, innovation, and productivity.
===

![state-of-generative-AI-report-cover.](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/reports/state-of-genai-2025/brand_state-of-generative-AI-report-cover.png)  
Generative AI (GenAI) is rapidly transforming organizations with unprecedented productivity gains and streamlined workflows, but AI innovation introduces complex new risks that security professionals must understand.
[Recognize GenAI Risks](#product_report_modal)

## New data on generative AI adoption and usage, drawing on observations of more than 7,000 enterprises.

Explore the potential pitfalls and possibilities of GenAI in the enterprise. Take a sneak peek at some of the most eye-opening data points --- and see how your organization's AI ecosystem stacks up.

#### Our analysis uncovers significant security implications of third-party GenAI app use:

*** ** * ** ***

*![Growth](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/reports/state-of-genai-2025/03-icon-brand_state-of-generative-AI-report_Data-analysis.svg)* 890%

###### GenAI traffic surged more than 890% in 2024.

[Explore further](#product_report_modal)  
*![Executive user](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/reports/state-of-genai-2025/03-icon-brand_state-of-generative-AI-report_Data-loss-prevention.svg)* 2.5 x

###### Data loss prevention (DLP) incidents for GenAI more than doubled.

[Get the details](#product_report_modal)  
*![Community group](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/reports/state-of-genai-2025/03-icon-brand_state-of-generative-AI-report_invisibility.svg)* ~66

###### Organizations used on average 66 GenAI apps, with 10% classified as high risk.

[Gain more insights](#product_report_modal)

*** ** * ** ***

## Build a robust security strategy that keeps pace with AI innovation.

Discover key findings to prevent sensitive data loss, defend against malicious AI use, and ensure safe and effective GenAI adoption.  
[Download The Report](#product_report_modal)  
[Download The Report](#product_report_modal)

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