This paper examines the attacker’s mindset, first providing insights into the motivations and high-level methods shaping today’s threat landscape and accelerating the need for endpoint security technologies capable of preventing – not just detecting – both known and unknown threats. It then goes on to examine a series or real-world attack campaigns, revealing the individual steps and tactics attackers use for everything from distribution to successful installation and execution of a malicious payload. Finally, it shows how Palo Alto Networks® Traps™ advanced endpoint protection breaks the attack lifecycle for each attack, often at multiple points. The result is a level of protection far exceeding that which is possible with legacy antivirus and even more modern endpoint detection and response solutions – including for zero-day threats.