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# Protect sensitive data across every user, app and AI workflow.

## Explore the 2026 Gartner^®^ Market Overview for Data Loss Prevention

## See what's next for data loss prevention.

Generative AI, autonomous agents, and evolving user behavior are reshaping how sensitive data moves and creating new data exposure risks. Explore the **2026 Gartner^®^ Market Overview for Data Loss Prevention** for independent insights into the changing DLP landscape and the capabilities security leaders should consider as they modernize data protection.

What you'll learn:

* **Emerging data risks:** How GenAI and agentic AI are creating new data exposure challenges across user and agentic workflows

* **Smarter detection:** How behavioral analytics and AI can add context, identify anomalous activity, and reduce false positives

* **The future of DLP:** Why data protection is becoming more integrated, adaptive, and risk-based

Put these insights into practice and explore how Palo Alto Networks [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention) approaches unified data security to protect sensitive data wherever it lives and moves.

^Gartner, Inc. Market Overview for Data Loss Prevention. Andrew Bales, Paula Aresta, 21 September 2026.^

^GARTNER is a trademark of Gartner, Inc. and/or its affiliates.^  
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