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Sam Rubin

Sam Rubin is Senior Vice President at Palo Alto Networks, leading consulting and threat intelligence for Unit 42 globally. Previously, Sam was an executive at The Crypsis Group before its acquisition by Palo Alto Networks in 2020. He has testified before Congress on ransomware and AI threats and served as an expert witness in cybersecurity litigation.

Blogs by Sam Rubin

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AI Security, Announcement, Cybersecurity, Unit 42

Introducing Unit 42 Continuous Frontier AI Defense

Cybersecurity is in the middle of a generational shift. AI has disrupted a 30-year balance of power between defenders and adversaries. Armed with agentic AI tools and open-weight models stripped of safety …

Sep 22, 2026

By Sam Rubin

AI Security, Unit 42

Unit 42 Defends Organizations Against Next-Gen Frontier AI Risks with Anthr...

Frontier AI has compressed attack timelines from weeks to minutes. For defenders to gain the upper hand, they need to fight back at machine speed. That’s why Palo Alto Networks Unit 42 …

Aug 21, 2026

By Sam Rubin

Announcement, Products and Services, Threat Intelligence, Unit 42

Putting OpenAI Cyber Models to Work for Defenders

Unit 42 is putting the latest frontier cyber models to work across customer environments to find, validate and help remediate the attack paths that matter most. In May, we introduced Frontier AI …

Aug 12, 2026

By Sam Rubin

Announcement

Introducing Unit 42 Threat Intelligence: Know What Matters, Understand the ...

Security teams do not need another threat feed. Instead, they need to know which threats matter to their organization, what’s coming, and what they should do next. That distinction has never been …

Aug 03, 2026

By Sam Rubin and Sherrod DeGrippo

AI Security, Announcement, Products and Services, Unit 42

A New Era of Security: Frontier AI Defense

Palo Alto Networks introduces Frontier AI Defense to counter autonomous AI cyber threats. Get continuous protection and autonomous remediation against machine-speed attacks.

May 07, 2026

By Sam Rubin

Blogs by Sam Rubin

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Partners, Unit 42

Unit 42 Incident Response Retainer for AWS Security Incident Response

Unit 42 and AWS launch a no-cost Incident Response Retainer for AWS Security, including 250 free hours and a 2-hour response time agreement.

Dec 02, 2025

By Sam Rubin

Announcement, Threat Intelligence, Unit 42

Palo Alto Networks Named a Leader in WW Incident Response Services

Palo Alto Networks is positioned as a Leader in the IDC MarketScape: Worldwide Incident Response 2025 Vendor Assessment.

Aug 25, 2025

By Sam Rubin

Products and Services

Unit 42 Develops Agentic AI Attack Framework

Threat actors are advancing AI strategies and outpacing traditional security. CXOs must critically examine AI weaponization across the attack chain.

May 14, 2025

By Sam Rubin

Announcement, Public Sector, Unit 42

Combating Ransomware Attacks: Insights from Unit 42 Incident Response

Sam Rubin testified before two subcommittees of the U.S. House of Representatives Committee on Oversight and Accountability on combating ransomware attacks.

Sep 28, 2023

By Sam Rubin

Announcement, Must-Read Articles, Threat Intelligence, Unit 42

2026 Unit 42 Global Incident Response Report — Attacks Now 4x Faster

Attackers are leveraging identity, AI, and supply chain exposure. Unit 42's Global 2026 IR Report reveals faster, broader, harder-to-contain threats.

Feb 17, 2026

By Sam Rubin

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