There are risks for gadget makers who enter the data-broker model. Employers who collect more health data about their staff naturally face a greater risk of being attacked by hackers, or staff who might manipulate the data to lower healthcare costs. Various data breaches at hospitals in 2013 already led to a 15% error rate of medical diagnosis that year, according to Ponemon Institute.
The onus of security will fall on the enterprise customers says Nir Zuk, CTO of corporate security specialist Palo Alto Networks. “I don’t think security is at the top of the minds of these Internet of Things companies,” he says.