Every organization must protect its reputation from the threat of data breaches. In the modern world, keeping sensitive data, such as personally identifiable information (PII) and intellectual property (IP), safe and private is more challenging than ever. New trends and data usage models affect data visibility and control. As enterprises adopt cloud-based services and their users become more mobile—working from home and utilizing public connections while embracing new data-sharing models—sensitive data becomes more vulnerable to theft as well as prone to both intentional and unintentional exposure. Preventing threats is one aspect, but organizations also need to explicitly address the risk of a data breach by monitoring and stopping unsafe movements of data that is highly sensitive.