Today's digital transformation reality differs greatly from the cyber reality of the recent past. Current signature-based defenses provide little protection in a world of malware with singular targets, referred to as the "patient zero effect." This paper from IDC, a premier global provider of market intelligence, examines modern endpoint protection, describing how the evolution of malware has created a need for a modernized approach to endpoint protection. It also looks at the role of Palo Alto Networks Traps offering in this critical market.