Last week was a great and productive time at the RSA Conference in San Francisco. It was good seeing many of our customers and meeting a lot of potential new customers that were interested in learning more about our differentiators and what we can do for them.
Sometimes after we attend conferences like RSA, while we learn a lot at the event and have a great time, we leave to go back to the reality of our day-to-day responsibilities of our jobs and it can be easy to lose sight of some of the key takeaways of a busy week. Yes, the conference is over, but that doesn’t mean we have to stop talking about some of the things we began discussing at it.
In the spirit of continuing the conversation, I wanted to take a moment to reflect on a few of the highlights from the show, at least for me personally.
If you weren’t at RSA to see our booth you might be wondering what the deal is with the Star Wars-esque title of this post. While the ultimate purpose of conferences like RSA is to focus on “work” topics, learning and sharing information, they also provide the chance to have some fun with customers and partners we don’t get to see frequently. To provide a fun and creative atmosphere to partake in all this learning, we used a Star Wars theme at RSA this year. We had characters at our booth, ranging from Darth Vader to Princess Leia to Chewbacca, gave away lightsabers to those who visited us and had stormtroopers walking through San Francisco escorting people to our Rebellion After Party at Mos Eisley Cantina on Wednesday evening. Nearly all the Star Wars characters attended that party as well to mingle with guests and take photos with them.
We also did something cool online, combining the world of Star Wars with the world of network security. We started conversations on Twitter about security fails from the Star Wars films and what the world would be like if Yoda ran security for an organization. These types of activities are fun for me because they offer another way to engage with our Palo Alto Networks community, and in a different way than we typically do. We enjoyed a lot of the responses we received and I listed a few of our favorites below:
@PaloAltoNtwks Luke and Han shouldn’t have gotten far with their storm trooper suits. Where’s the 2-factor auth?
@PaloAltoNtwks Being able to fly into the death star using a stolen emperial vehicle and using old security codes #starwarssecurityfail
@PaloAltoNtwks Having a gaping hole in the death star where you can drop a bomb. Also, one central mainframe? Come on, #starwarssecurityfail
"Enable safely you do not? In grave danger, you will be." #IfYodaRanSecurity
any is a dangerous word, care you should take in using it #IfYodaRanSecurity
We’re already looking forward to next year’s RSA conference, but in the meantime, may the force be with you!