Managed service providers (MSPs) globally find themselves in a challenging environment where intense competition and the commoditization of bandwidth have increasingly made it difficult to achieve and maintain profitability.
As connectivity technologies have grown, the demand for network services has soared, leading to a proliferation of MSPs offering similar services. This saturation has created a highly competitive market where differentiation is hard, resulting in a “pricing to the bottom” race and shrinking profit margins. Furthermore, the commoditization of bandwidth has lowered the perceived value of network services, making it harder for MSPs to justify premium pricing.
To survive and thrive in this environment, MSPs must adapt their business models, differentiate themselves through value-added services, and find innovative ways to deliver superior customer experiences.
As organizations try to reduce network outages, improve network performance, optimize costs, improve operational efficiencies, and increase end-user satisfaction, they are hungry for innovative solutions with improved analytics and reporting for SD-WAN.
MSPs can differentiate themselves, deliver enhanced customer value, and generate additional revenue opportunities with value-added services that provide:
These add-on services help MSPs improve customer experience and stickiness to improve profitability and help ensure long-term success in a margin-squeezed WAN connectivity landscape.
According to a 2022 Gartner Market Guide for AIOps Platforms, “AIOps continues its growth and influence on the overall ITOM market, with a projected market size of about $2.1 billion in 2025 at a compound annual growth rate (CAGR) of around 19%.”
Prisma SD-WAN provides native AIOps and reporting capabilities and deep integration into the SASE API Gateway enabling MSPs to offer predictive network monitoring and management, root cause analysis, incident management automated remediation, and the ML-driven capabilities of event correlation and analysis with policy control. This enables MSPs to detect and address potential issues before they impact their customers’ operations.
Predictive analytics leverages historical data and machine learning algorithms to forecast future network behavior, capacity requirements, and potential performance issues. By harnessing this capability within Prisma SD-WAN, MSPs can offer customers unparalleled visibility into their network’s future needs.
How can MSPs monetize predictive analytics?
Capacity reports provide customers with insights into their network utilization, traffic patterns, and application performance. By leveraging Prisma SD-WAN's capacity reporting capabilities, MSPs can deliver actionable reports that help customers optimize their network resources.
For MSPs, monetizing AIOps, predictive analytics, and capacity reports from Prisma SD-WAN presents an excellent opportunity to drive revenue growth and deliver exceptional customer value.
By leveraging these capabilities, MSPs can offer proactive:
Furthermore, embracing the power of these technologies helps position MSPs as trusted advisors, and unlock new avenues for profitability and customer success.
Learn why Palo Alto Networks has been recognized as the Only Leader in the 2023 Gartner® Magic Quadrant™ for Single-Vendor SASE, and a Leader in the 2022 Gartner Magic Quadrant for SD-WAN.
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