Is your corporate marketing all that it can be? Is it an active contributor to your organization's sales pipeline? If you're not taking advantage of data science and diving deep into the rich "data lake" available to you, you're missing the boat on what's going to define successful marketers in the future.
Palo Alto Networks Chief Marketing Officer Rene Bonvanie is currently featured with Crimson Marketing on a podcast examining five uses of marketing analytics to increase revenue. Have a listen, and let us know what you're doing to be a next-generation marketer!
Listen to the podcast here.