The Rise in Attacks Requires Specialized Expertise – Breakaway 1=5

Dec 19, 2023
3 minutes
2415 views

Organizations today are increasingly reliant on the convenience, scalability and cost-effectiveness of migrating data and operations to the cloud. While cloud migration offers organizations significant benefits, it has also opened them up to a myriad of threats and made them a prime target for cyber attacks, making the urgency for cloud security measures paramount.

Our ecosystem of partners are critical in ensuring these organizations' overall security posture, which is why it is imperative for them to be proficient in leveraging AI-driven security tools and solutions. Integrating AI into their offerings allows partners to stay ahead of evolving risks and provide more robust security solutions, which is why we are committed to helping our partners develop these necessary skills. Palo Alto Networks provides our ecosystem of partners the opportunity to earn multiple product specializations that not only enhance their expertise but also their profitability with benefits, such as rebates on qualifying deals.

The Dilemma

With the surge in attacks on cloud-based services, organizations face the dilemma of choosing between accessibility and security. They have the need to maintain a seamless user experience and accessibility to data, while at the same time ensuring they have robust security measures in place. Additionally, the constantly evolving nature of modern attacks adds complexity, requiring continual adaptation and investment in security solutions. This ongoing dilemma underscores the critical importance of adopting a proactive, multi-layered security approach without compromising cloud solution advantages.

As enterprises adopt these multi-cloud environments, non-integrated tools create friction and slow everyone down. Security teams must juggle multiple security tools to gain complete visibility and control of all their cloud resources. Manual processes take up valuable cycles, and a lack of control further complicates the passing of audits. These enterprises are in need of a mature, streamlined cloud governance model to accelerate their security response capabilities.

The Solution

Our ecosystem of specialized partners are trusted advisors, who address these complexities head-on, offering expertise and tailored solutions to ensure that customers have access to up-to-date security measures. These partners bring a depth of knowledge and experience that many organizations lack internally, but desperately need. In gaining our product specializations and becoming more proficient in things like AI, partners can offer more advanced, proactive and adaptable security solutions.

Becoming specialized in Palo Alto Networks products provides numerous advantages to our ecosystem of partners. Specializing equips partners with a competitive edge, provides credibility and a deeper understanding of what their customers are really facing. This ultimately leads to more robust customer relationships as they provide them with cutting-edge protection against cybersecurity threats.

There has never been a better time to become a NextWave partner. If you’re already a partner, stay in the loop on program updates with our Breakaway 1=5 blog series and by regularly visiting the portal.


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