Recognized as a leader in the Gartner Peer Insights™ Customers’ Choice Vendors
For cybersecurity professionals evaluating new technologies, there's nothing more illuminating than the real-world experiences of peers who defend against threats every single day. The 2025 Gartner Peer Insights™ Voice of Customer Report captures this practical reality with insight spanning hundreds of companies worldwide.
Palo Alto Networks was recognized as a Gartner Peer Insights Customers’ Choice for Endpoint Protection Platforms. An extraordinary 98% of reviewers are willing to recommend our industry-leading endpoint security to their peers, Palo Alto Networks received the highest willingness to recommend score out of all CC vendors in this document. This isn't theoretical analysis, it's real-world validation from the users who depend on this technology to protect their organizations' most valuable assets.
What the Voice of Customer Report
“Voice of the Customer” is a document that synthesizes Gartner Peer Insights reviews into insights for buyers of technology and services. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process. Peers are verified reviewers of a technology product or service, who not only rate the offering, but also provide valuable feedback to consider before making a purchase decision. For security buyers evaluating Endpoint Protection Platforms (EPP), we believe this represents the unfiltered voice of their peers – professionals who have implemented, managed and relied on these solutions in environments similar to their own.
Palo Alto performance in this report
- 98% Willingness to Recommend
- 4.9 out of 5 stars for product capabilities
- 4.7 out of 5 stars for both sales and deployment experience
- 4.6 out of 5 stars for support experience
These metrics resulted in Palo Alto placement in the "Customers' Choice" quadrant. Vendors placed in the upper-right “Customers’ Choice” quadrant of the “Voice of the Customer” have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience).
Why This Matters
We believe the willingness-to-recommend metric is particularly important. When Gartner Peer Insights asks, "How likely is it that you would recommend this product or service to a friend or colleague?" on a scale of 0-10, only ratings of 8 or higher count as "willing to recommend." We feel that receiving a 98% rating represents an unmatched level of customer satisfaction and confidence in Cortex XDR's capabilities.
What Sets Cortex XDR Apart
Recognition in Gartner Peer Insights serves along side Cortex XDR's industry-leading security outcomes:
- 100% technique detections in Round 6 of the MITRE ATT&CK Evals, with no delays or configuration changes – an industry first.
- 98% reduction in alerts with advanced AI that groups all related alerts into unified incidents, allowing security teams to escape alert fatigue.
- 8x faster investigations with automated root cause analysis driving rapid response times and minimizing breach impact.
Pioneering the XDR Category with Continuous Innovation
Since first pioneering the XDR category, Palo Alto Networks has consistently innovated to transform endpoint security as a whole. The result is a comprehensive endpoint security solution that delivers superior protection for your organization.
Cortex XDR’s key strengths:
- AI-driven prevention that stops malware, ransomware and fileless attacks before they can cause damage.
- AI-driven detection proven by MITRE that leverages behavioral analysis and machine learning to identify even the most evasive threats.
- Automated root cause analysis that dramatically accelerates investigation and remediation workflows.
- Unified agent across enterprise and cloud environments providing seamless protection, regardless of where your assets reside.
Organizations can expand XDR with industry-leading NG-SIEM, SOAR, ASM and other critical SOC capabilities, all in one unified backend, frontend and analyst experience with Cortex XSIAM®. This enables security teams to detect, investigate and respond to threats with unprecedented speed and accuracy across their entire attack surface.
By bringing together best-in-class endpoint protection with advanced detection and response capabilities, Cortex XDR continues to lead the industry in defending against evolving and accelerating cyberthreats.
Beyond Customer Praise — Industry Recognition
Cortex XDR's excellence isn't just recognized by customers. The major third-party analysts have consistently identified Palo Alto Networks as a leader in endpoint protection:
- Industry-best 100% detection with no delays or configuration changes in the MITRE ATT&CK Round 6 Evaluation
- A Leader in the 2024 Gartner Magic Quadrant™ for EPP
- A Leader in The Forrester Wave™: Extended Detection And Response Platforms, Q2 2024
The Bottom Line
We feel like when it comes to endpoint protection that delivers both superior security and exceptional customer experience, Cortex XDR sets the standard.
Download your copy of The 2025 Gartner Magic Quadrant™for EPP and explore more customer journeys to discover how these organizations transformed their security capabilities with Palo Alto Networks.
Ready to experience Cortex XDR? Schedule a personal demo today and start improving your security to stay ahead of today’s threats.